The Tulum Times: Local News, Travel, and Culture from the Mexican Caribbean

Through the voices of founders Elle and Tony Madalone, this story explores how Run Tulum is becoming more than a running club; a growing community that may be shaping a new era of fitness, connection, and everyday wellbeing in Tulum.

Jashita Hotel’s new Relais & Châteaux affiliation brings international attention to a secluded Soliman Bay retreat, highlighting how privacy, wellness, and protected nature continue to shape luxury travel near Tulum.

Independent promoters are keeping lucha libre active in Tulum despite limited infrastructure, no steady public funding, and few training spaces for young athletes in the municipality.

Tulum is confronting an unusually early and heavy wave of sargassum in 2026, raising hotel costs, threatening occupancy, and deepening tourism image concerns after a difficult year for the destination.