Tulum's municipal government has opened public consultations on a plan to convert Avenida 7 Sur, in the La Veleta neighborhood, into a pedestrian commercial corridor with wider sidewalks and slower vehicle traffic.
The first opinion meeting was held on the avenue itself, with Mayor Diego Castañón Trejo joining merchants and residents to walk through the proposal in person. The project remains in its socialization phase, which means the design can still be adjusted based on community input before any work begins.
For one of Tulum's most active commercial pockets, the stakes are concrete. La Veleta has grown rapidly over the past several years into a dense mix of restaurants, shops, boutique lodging, and short-term rentals. Avenida 7 Sur runs through the heart of that growth, and how it is redesigned will shape daily life for residents, daily operations for merchants, and the experience of visitors who already use the street.
The neighborhood sits in the broader band of Tulum's urban expansion away from the original town center toward newer developments. Streets in that band have grown into mixed commercial use faster than the underlying infrastructure has been redesigned for it. Avenida 7 Sur is among the avenues where that mismatch is most visible day to day.
What the Avenida 7 Sur Plan Includes
Víctor Hernández, director general of Planeación Municipal, said the proposal centers on widening the pedestrian space and slowing vehicles. Sidewalks would be built to a minimum width of 1.80 meters, with additional variable space set aside for urban furniture, planters, and small rest areas.
The design also includes dedicated loading and unloading zones, pickup and dropoff bays, and continuous accessibility routes for people with reduced mobility. Vehicle circulation would not be eliminated, but it would be capped at a maximum speed of 10 kilometers per hour along the corridor.
The project's stated goal, according to Hernández, is to create safe pedestrian space with wide sidewalks, places for people to gather, and green infrastructure, while controlling vehicle movement enough to support commercial activity rather than dominate it.

A Response to Merchant and Resident Requests
The municipal government has framed the project as a response to demands from people who already live and work along the avenue. Hernández said the redesign grew out of conversations with merchants and residents who have asked for safer pedestrian conditions, more orderly traffic, and a more functional commercial environment.
Castañón Trejo used his appearance at the first session to invite residents to engage directly with Planeación Municipal staff. The mayor told attendees that the consultations are meant to give the community a voice in shaping the corridor, not simply to announce a decision already taken.
Traffic Calming and Accessibility
The 10 kilometers per hour speed cap is one of the more significant operational changes proposed. At that pace, vehicles function less as through traffic and more as guests in a pedestrian-priority space. The model is familiar in tourist-heavy zones across Mexico and Latin America, where mixed-use streets prioritize foot traffic without fully closing off vehicle access.
Wider sidewalks and planters address two persistent complaints in La Veleta: cramped walking space and limited shade in a climate that punishes both. The accessibility provisions, including continuous routes for people with reduced mobility, would bring the avenue closer to compliance with federal mobility standards that are still inconsistently applied in fast-growing tourist destinations.
In practical terms, the socialization phase means staff stationed in or near the avenue to receive questions, walk residents through diagrams of the proposed cross-section, and document concerns. Comments raised at these sessions are expected to inform revisions to the engineering plans before the project moves to tendering.

How Residents Can Participate
The opinion meetings will continue over the coming weeks. Planeación Municipal staff are expected to remain available to discuss the project with anyone who wants to review the technical details or submit suggestions, whether they own a business on the avenue, rent a home nearby, or simply use the street.
Common questions in projects of this kind tend to focus on parking, delivery access for businesses, and how construction itself will affect daily operations. Merchants on busy commercial streets often raise concerns about lost foot traffic during works, even when the long-term design favors them.
No construction timeline has been announced. The municipal government has said the design will be adjusted based on community input before any tendering or work begins, leaving open questions about cost, funding source, the final scope of the corridor, and how the works themselves will be sequenced to avoid major disruption to active businesses.
What is clear is that the avenue's future is being discussed now, in meetings that any neighbor can join. The decision points still belong to the people who use the street every day.
Do you live, work, or do business along Avenida 7 Sur? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.
Loved this story?
There's more where that came from.
Join readers who get Tulum's most essential news and local insights delivered straight to their inbox, with no noise, just the good stuff.
No spam · Unsubscribe anytime · 100% free
Transportation in Tulum: Taxi, Bus, Transfers, and Mobility
Taxi fares, buses, transfers, road changes, mobility updates, and practical transport guidance for Tulum.
Support The Tulum Times
Independent journalism takes time and resources. If you found this article valuable, consider supporting our work!
Buy us a taco 🌮“The best journalists reporting from paradise, highlighting the heroes that keep Tulum the most beautiful place in the world! THANK YOU!”






