Tulum Tourism Hits 70% Stability Threshold to Protect 55,000 Jobs
Tulum enters a critical phase as tourism leaders target a 70% occupancy rate to secure 55,000 hospitality jobs amid a record-breaking winter season for Quintana Roo.

Tulum enters a critical phase as tourism leaders target a 70% occupancy rate to secure 55,000 hospitality jobs amid a record-breaking winter season for Quintana Roo.


Tulum merchants are betting on February 14 to deliver a major sales spike after months of gradual recovery, with one shop manager predicting up to a 75 percent increase.

Hotel leaders in Tulum say recurring videos and complaints of police extortion are undermining tourism efforts, urging stronger training, oversight, and citizen reporting to protect visitors and residents alike.

Tulum’s hotel sector says an Environmental Sanitation Trust is essential to manage sargassum more effectively, warning that hotels currently cover most cleanup costs without access to sanitation fee resources.

Centro Tulum will open in early 2026 with the first movie theater in Tulum, expanding retail, dining and office space and boosting the local economy with major brands and new jobs.

Quintana Roo has invested more than 8 million pesos in fishing productivity through a SEDARPE program delivering equipment and safety gear to cooperatives across four municipalities.

At FITUR 2026, Quintana Roo Governor Mara Lezama promoted new tourism investment in Mexico, highlighting regulation, promotion funding, and investor certainty as pillars of future growth.

Mexico showcased its tourism strengths at FITUR 2026, with Tulum emerging as a key strategic highlight, emphasizing sustainability, connectivity, and cultural heritage to global travel buyers.

Tulum hotel leaders warn that large-scale events may strain infrastructure and damage the destination’s image, urging authorities to weigh short-term tourism gains against long-term risks.
Tulum hotel occupancy fell to 75 percent in December 2025, the lowest level for that month in four years, capping a year marked by moderate demand and growing challenges for the destination.

Tulum is expected to enter a phase of consolidation in 2026 as visitor profiles shift toward more price-sensitive and segmented demand, according to Coparmex Riviera Maya’s tourism leadership.

Tulum hotel occupancy reached 94 percent during the winter season, offsetting a modest annual decline in 2025 driven by rapid growth in available rooms across the destination.

Winter high season travel is driving the Tulum tourism recovery, with hotel occupancy around 75 percent and expectations of stronger figures as the year closes.

Tulum business leaders say stronger coordination and community engagement improved security in 2025, though challenges remain and confidence has yet to fully recover.

Hotel occupancy in Tulum is projected to reach up to 90 percent by the end of 2025, as the high season brings a gradual recovery and renewed visitor confidence, state tourism officials say.

ADO projects a holiday passenger increase in the Riviera Maya as flights return to Tulum airport, signaling cautious optimism for transport and tourism recovery.

Tulum hotel recovery is accelerating into high season, with occupancy nearing 90 percent, while vacation rentals struggle amid oversupply and infrastructure concerns.

Tulum Todo el Año is a new initiative by Grupo Zamná that aims to reduce tourism seasonality through a yearlong calendar of cultural events and a public-private trust fund.

Tulum’s tourism season continues gaining momentum with 75.5 percent hotel occupancy and new public beach access, shaping expectations for a strong winter ahead.

La Comer Tulum opens with a billion-peso investment, bringing a premium retail experience to Quintana Roo and intensifying competition in one of the fastest-growing markets of the Mexican Caribbean.