Two Tulum beach cleanup days at Playa del Pueblo will target sargassum and plastic waste in July, with federal, state, and municipal agencies joined by organized residents.
President Claudia Sheinbaum's visit began with a Jaguar Park walk, during which residents raised a property seizure claim and objected to changes to the Tulum National Park management plan.
The president lands in Tulum on Thursday and will not leave Quintana Roo until Sunday. A 415-peso Jaguar Park fee, a sargassum plan, and cargo locomotives await Sheinbaum.
Zofemat says it has collected more than 2,800 metric tons of sargassum in Tulum this season, and its director calls the arrivals atypical for the Quintana Roo coast.
After 32 years behind the wheel, Sixto says he has never seen a summer this empty. The Tulum tourism slowdown has left hundreds of taxi concessions parked and storefronts up for rent.
Mayor Diego Castañón rejected rumors of privatization and defended Free Access, the deal that provides 25 free Tulum beach access points through hotels along 8.5 kilometers of coast.
The Parque del Jaguar seizure of Cinco Tulum and Las Palmas remains unexplained three weeks on, and workers in the protected area fear their businesses could be next.
President Sheinbaum plans a four-day Quintana Roo swing, with a mañanera from Tulum, housing deed deliveries, and a sargassum briefing in Cancún, according to a preliminary agenda.
With Tulum's economy under strain, President Sheinbaum's visit puts public beach access and the Tulum Renace program in the spotlight. Here is what is at stake for the destination.
Tulum extortion complaints now point at the authorities themselves. Merchants, hoteliers, and tourists describe inspections, traffic stops, and monthly quotas that end in cash, transfers, or closure.
State and municipal officials met with tourism operators at a Tulum beach club to review Tulum air connectivity, international promotion, and the airline announcements shaping the summer season.
Merchants who once paid cartels now describe extortion in Tulum by police and inspectors, while a record sargassum season deepens the town's economic strain.
One resident argues that fixing Tulum does not start at the beach. It starts with reliable power, a pause on empty building, and travelers who stay all year.
Summer was meant to revive tourism in Tulum. Instead, tour operators say they are operating at 10% capacity, squeezed by sargassum and Jaguar Park access fees.
Faena Tulum has spent months courting Manhattan's luxury buyers through an exclusive alliance with Serhant, a marketing move rarely seen from a Riviera Maya development.
The Tren Maya Tulum hotel, the largest in the army-run chain with 352 rooms, is running nearly empty, and Sedena has acknowledged the shortfall in its own contracts.
Tulum's summer security operation puts police, firefighters, and civil protection crews across the hotel zone and tourist sites through the peak vacation weeks.
Tulum vacation rentals have reached 5,119 active units, nearly half the city's hotel inventory, just as demand cools and oversupply, high prices, and sargassum strain the market.