Coparmex Riviera Maya says higher Parque del Jaguar entry fees have cut visitor flow at Tulum's ruins and pushed artisans, operators, and merchants into a sales slump.
Business leaders link Tulum's tourism decline of up to 50 percent to the bundled Jaguar Park and archaeological zone entry fee, urging authorities to reverse the scheme.
Restaurant sales in Tulum have dropped up to 60% since 2025. Between 8 and 15 establishments have closed. Municipal licenses still cost 40,000 pesos, with zero relief in sight.
Around 30 workers at the shuttered Kore Tulum hotel walked off the job Saturday demanding unpaid severance, vacation pay, and Christmas bonuses after the resort closed without warning or explanation.
Tulum's restaurant sector is facing sales declines of up to 60 percent as eight to 15 establishments close due to low customer traffic and operating costs that remain unchanged. Business owners report no fiscal support or relief from municipal authorities despite the crisis.
Only four to five tourist groups now enter Tulum's archaeological zone each day, down from normal levels that sustained hundreds of workers. Restaurants report sales drops of 60 percent, over a dozen closures, and employees leaving for other states as the promised 2026 recovery fails to arrive.
Tulum officials present event calendar expansion, airport operations, and community tourism routes as the destination adapts to changing international travel patterns and regional competition.
Tulum municipal officials signed tourism promotion agreements with Monterrey, Tuxpan, Valladolid, and the national travel association during Tianguis Turístico 2026, while highlighting the Air Show's attendance and claiming a 70% drop in homicides.
Certified tour guides at Tulum's archaeological zone say this season has been one of the worst in recent years, with bookings running 40 to 50 percent below historical norms, even as the site continues to rank among Mexico's most visited ruins.
Transport unions and mobility authorities are urging passengers to file formal reports regarding Tulum-Playa van route overcharging to enforce strict driver suspensions.
With projections reaching 90 percent occupancy union officials argue that hospitality standards are the only way to ensure long term loyalty from regional and global travelers.
Tulum maintains strong 80 percent occupancy for Semana Santa 2026 while leading a regional shift toward proactive sargassum management and circular economy solutions.
Despite record-breaking numbers across the Riviera Maya, Tulum’s hotel occupancy crisis deepens as union leaders warn of cancellations and looming layoffs.
Mayor Diego Castañón Trejo confirmed that Centro Tulum, the municipality's first commercial plaza, will house 60 stores including Cinépolis and Chedraui, generating approximately 900 jobs for local residents.
A Quintana Roo tourism official says Tulum airport’s flight pullback followed a lapse in airline incentives, even after a strong launch. The issue now is whether new terms can restore routes and lower access costs over time.
Tulum’s construction slowdown is reducing local hiring, limiting stable job placements, and affecting family income as fewer projects move forward and more companies rely on outside crews.