Selling replaced welcoming, and Tulum's tourism paid the price
A tourism council leader says Tulum's tourism recovery will not come from promotion or beaches alone. It depends on hospitality, fair prices, and businesses willing to coordinate.
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A tourism council leader says Tulum's tourism recovery will not come from promotion or beaches alone. It depends on hospitality, fair prices, and businesses willing to coordinate.
Record sargassum is burying Tulum's beaches as business owners confront officials over a sanitation fee they say produced no cleanup, while closures spread.
Bacalar leans on the Tulum airport to grow international tourism past 20 percent of arrivals, while officials push for longer stays and keep all-inclusive resorts off the lagoon.
Former Vagalume beach club workers in Tulum accuse Mandala Group of failing to pay severance after closure, leaving dozens of families without income and no response from management.
Vendors at the Tulum archaeological zone report a collapse in foot traffic and sales, with active stalls falling from 71 to roughly 18 as monthly rents drop by more than half.
A new sargassum-based concrete plant is opening near Tulum, with daily capacity of 400 cubic meters and a proposal to pave a major local avenue with the material.
With the FIFA World Cup 2026 opening tomorrow, Tulum and Quintana Roo business owners face real legal risk over match broadcasts, and most still don't know the rules.
Tulum's vacation rental occupancy fell to 29% in May 2026, with July now projected at just 16%, as the sector's own president calls it a cautionary case study.
With foreign tourism down and hotel occupancy falling, Tulum's business sector is pushing to regulate Airbnb-style platforms and attract more Mexican travelers.
Vacation rental occupancy in Tulum and the Mexican Caribbean is falling well short of World Cup projections, with June at 25% and July at just 16%, per industry data.
Tulum hotel prices are expected to hold steady during the 2026 World Cup, with low season and high supply keeping rates competitive, the local hotel association says.
Tulum tourism businesses are negotiating promotional deals with Jaguar Park to lower entry costs, while hotel leaders say World Cup 2026 won't raise local rates.
The AMAV National Assembly in Tulum gathered travel agencies from all 32 states, with a clear goal of turning Mexico's domestic travelers into the destination's next growth market.
Mexico's national travel agency association holds its annual assembly in Tulum on June 2, targeting tourism reactivation amid the destination's ongoing economic crisis.
Tulum airport recorded a sharp drop in international passenger traffic in early 2026, with four carriers suspending routes and daily frequencies cut from ten to three departures.
Coparmex Riviera Maya says higher Parque del Jaguar entry fees have cut visitor flow at Tulum's ruins and pushed artisans, operators, and merchants into a sales slump.
Business leaders link Tulum's tourism decline of up to 50 percent to the bundled Jaguar Park and archaeological zone entry fee, urging authorities to reverse the scheme.
Merchants on Avenida Tulum report one to three sales per day as low tourist season and informal street markets push small businesses toward collapse.
Restaurant sales in Tulum have dropped up to 60% since 2025. Between 8 and 15 establishments have closed. Municipal licenses still cost 40,000 pesos, with zero relief in sight.
Around 30 workers at the shuttered Kore Tulum hotel walked off the job Saturday demanding unpaid severance, vacation pay, and Christmas bonuses after the resort closed without warning or explanation.