Tulum airport incentives for airlines will run at 100 percent over a new three-year period, federal Tourism Secretary Josefina Rodríguez Zamora said, as Mexico works to rebuild the terminal's route map.
She made the announcement in a meeting with reporters ahead of the opening of Cancún Travel Mart 2026. The program itself will be presented formally by Grupo Mundo Maya, the military-run company that operates Felipe Carrillo Puerto International Airport, she said.
Hotels, restaurants, tour operators, and drivers in Tulum live off the number of seats that land each week, and the announcement puts air connectivity at the center of the federal plan for the destination. What the 100 percent applies to has not been made public.
A priority airport, treated apart from Cancún
Rodríguez Zamora said Tulum will be handled differently from Cancún, citing the characteristics of each destination and the need to give the Tulum terminal a steadier operation.
"For Tulum, as a priority airport, there will be 100 percent incentives precisely for the reactivation," she said.
The stated goal is year-round service. She described the program as a way to recover routes and keep them flying throughout the calendar, rather than relying on the high-demand months alone.
Cancún remains an open question. Asked whether a similar scheme could extend to Cancún International Airport, the secretary gave no confirmation, asked reporters to wait for more information, and said the incentives in force have a three-year term.
Grupo Mundo Maya holds the operating and financial terms
The details will come from the operator. Rodríguez Zamora said the operational and financial scope of the program will be released by Grupo Mundo Maya, and described the timing only as soon.
Until that document appears, airlines are weighing a percentage without its base. It is unclear whether the incentive covers landing fees, passenger charges, or other airport costs, and whether it is reserved for new routes or also reaches carriers already flying into Tulum.
This publication reported in June 2025 on an earlier round of state-led incentive talks with airlines, when Quintana Roo officials were courting routes to New York, Los Angeles, and Denver.
Tulum airport incentives follow a year of route cuts
The new period arrives after the airport's earlier support ended. El Financiero reported this month that the terminal's administration withdrew the incentives new airports typically grant airlines for three years, and that carriers began pulling out in 2025 once those discounts were gone.
The most recent loss is American Airlines. The carrier, which opened Tulum's international era in March 2024, has confirmed it will stop flying between Miami and the Felipe Carrillo Puerto airport on January 5, 2027. Its Dallas-Fort Worth service continues.
Capacity is also moving the other way. Grupo Mundo Maya has said Air Canada, WestJet, and Air Transat will resume Tulum operations from October 24 through March 2027, part of the winter route schedule announced for the Mexican Caribbean.
Why airlines left has been argued from several sides, from airport charges to prices on the ground, a debate this publication examined in its report on airlines, airport fees, and Tulum's prices.
Canaero puts the airlines' break-even in early 2027
By the secretary's own timeline, the recovery will take time. She said international airlines could begin restoring frequencies in the second half of 2027, once the market moves toward greater stability.
She cited estimates from the Cámara Nacional de Aerotransportes, known as Canaero, under which international carriers would reach a break-even point in the first quarter of next year before resuming operations.
"They will all come back," she said, referring to the lost frequencies. The calendar, in her account, depends on how the market evolves and on each airline's commercial decisions.
That leaves at least eight months between this week's announcement and the earliest window she gave.
18 routes to Canada and a presence at 23 trade fairs
The Tulum incentive falls within a broader federal effort to diversify Mexico's tourism across more source markets and reduce dependence on specific connections.
Rodríguez Zamora cited the opening of 18 routes to Canada, along with work to consolidate connectivity with Europe and other priority markets. On promotion, she said Mexico went from participating in 10 to 12 tourism fairs to a presence at 23, with no increase in the budget for those activities. The approach, she said, relies on coordination among state governments, the private sector, and federal agencies.
National figures presented without a comparison period
The secretary also argued that Mexico has performed well against other markets. She cited a 4 percent contraction in the United States against 3 percent growth in Mexico, and reported increases of 7 percent in visitors and 3.9 percent in tourists, along with 145 new connections. The period behind those comparisons was not specified when she presented them.
One figure did come with a month. She said tourist spending grew 15 percent in August, which she described as a record in 25 years.
Seats on sale are the measure Tulum's businesses will use
For the people who work in Tulum's tourism economy, the program will be judged in operational terms: active routes, more seats available, and connections that hold outside the high season.
The incentive alone cannot guarantee that. Results will depend on how airlines respond, market conditions, and whether flight supply keeps pace with demand as destinations compete for the same aircraft.
The next step belongs to Grupo Mundo Maya. Until the operator publishes what the 100 percent covers and when the three years begin, airlines have a figure to evaluate but no terms to plan routes around, and American's last scheduled Miami flight from Tulum leaves on January 5.
Would full airline incentives at Tulum's airport affect whether you fly into Tulum instead of Cancún? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.
The Tulum Times · Newsletter
The story continues in your inbox.
Essential Tulum news and local insight, a few times a week. Free.
No spam. Unsubscribe anytime.
Tulum Airport, TQO Flights, and Arrival Logistics
Coverage and practical guidance around Tulum International Airport, routes, transfers, delays, and airport operations.
“The best journalists reporting from paradise, highlighting the heroes that keep Tulum the most beautiful place in the world! THANK YOU!”







