Tulum launches 62-million-peso campaign to repair global image
The Council for Tourism Promotion of Quintana Roo has launched a 62-million-peso campaign to rebuild Tulum’s image and restore traveler confidence after months of online criticism.
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The Council for Tourism Promotion of Quintana Roo has launched a 62-million-peso campaign to rebuild Tulum’s image and restore traveler confidence after months of online criticism.
Governor Mara Lezama and Tourism Secretary Josefina Rodríguez Zamora lead talks on ensuring free access to Tulum’s beaches, linking public inclusion with the future of Quintana Roo’s tourism economy.
Tulum faces a tourism and urban crisis rooted in unchecked expansion. The government seeks to correct a development model that blurred the line between growth and sustainability.
Tulum faces a reckoning as overdevelopment and poor planning strain its growth model, forcing Mexico to rethink how tourism, territory, and community can coexist sustainably.
Tulum syndic Rifka Queruel criticizes Mayor Diego Castañón for excluding her from planning sessions, warning that poor governance and political division threaten the town’s tourism future.
Mexico’s Tourism Ministry has launched a coordinated plan to restore visitor flow and economic confidence in Tulum after months of decline, aiming for a sustainable recovery across the Riviera Maya.
Tulum has been declared a top tourism priority by Mexico’s federal government, with weekly visits and a new action plan announced by the Secretary of Tourism ahead of the high season.
Tulum advances a new tourism model as Governor Mara Lezama and Secretary Josefina Rodríguez promote sustainable growth, public beach access, and community involvement in Quintana Roo.
With over 1.2 million visitors in 2025, Tulum is rethinking its tourism model, focusing on public beach access, sustainable transport, and shared prosperity for its local community.
Lawmakers in Quintana Roo reignite the fight for public beach access in Tulum, challenging barriers and calling for federal coordination to protect Mexico’s coastal rights.
Tulum faces backlash over new beach access rules as President Sheinbaum denounces illegal restrictions. With tourism in decline, the crisis raises questions about fairness and the future of the Riviera Maya.
Tulum’s new beach access rules sparked national backlash. Now, Mexico’s tourism secretary is stepping in to clarify the law and restore public access to Riviera Maya’s iconic shores.
Tulum faces a sharp tourism decline amid rising prices, Airbnb saturation, and negative narratives. Locals and officials respond with recovery plans and winter promotions to revive the destination.
Tulum officials met with Mexico’s tourism secretary to plan a sustainable growth model, focusing on mobility, local inclusion, and free beach access through the Jaguar Park.
Tulum’s “Free Beaches” program introduces access rules that have sparked mixed reactions, as Mayor Diego Castañón postpones his weekly conference amid ongoing local conversations.
Tulum’s mayor Diego Castañón Trejo joined a Morena workshop focused on the “Second Floor” of the Fourth Transformation, aiming to strengthen human-centered governance in Quintana Roo.
Tulum’s problems have simple solutions, yet they remain untouched. This editorial explores why common sense has become the rarest thing in paradise and who benefits from its absence.
Governor Mara Lezama will meet in Mexico City to present the Jaguar Park Project, aiming to protect Tulum’s beaches, ensure public access, and promote sustainable tourism in Quintana Roo.
President Claudia Sheinbaum has ordered a federal review of Parque del Jaguar in Tulum following public complaints over high prices and limited beach access.
Parque Jaguar in Tulum, once a conservation symbol, now faces allegations of fraud, nepotism, and corruption, threatening its mission and public trust in Riviera Maya.