Through the voices of founders Elle and Tony Madalone, this story explores how Run Tulum is becoming more than a running club; a growing community that may be shaping a new era of fitness, connection, and everyday wellbeing in Tulum.
Jashita Hotel’s new Relais & Châteaux affiliation brings international attention to a secluded Soliman Bay retreat, highlighting how privacy, wellness, and protected nature continue to shape luxury travel near Tulum.
Tulum is confronting an unusually early and heavy wave of sargassum in 2026, raising hotel costs, threatening occupancy, and deepening tourism image concerns after a difficult year for the destination.
On our first morning, we were sitting on the balcony with coffee before the resort had fully woken up. The mangrove was still. The air carried a fresh, inviting breeze that made the outdoors feel effortless.