Neyver García watched crews clear Jaguar Park's beaches for weeks, only for sargassum in Tulum to pile up again soon after. In recent days, he says, far less has returned.
The water is changing with it. On the beaches within Jaguar Park, the federal complex that includes Tulum National Park, the macroalgae has thinned and the sea is gradually regaining clarity, said García, head waiter at a restaurant in the area.
The timing matters to every business on this stretch of coast. They are working at 10 to 20 percent of capacity, García said, with the winter season weeks away and a target of half capacity in November.
A cleanup cycle that kept starting over
The difficulty until now was less the arrival of sargassum than its return. García said the algae would build up again shortly after each cleanup, which made it hard to keep the beaches in a condition that drew visitors. A clean beach did not stay clean long enough to matter to the people walking down to it.
That has changed over the last several days, he said. The presence of the algae has dropped considerably.
Where sargassum in Tulum stood on October 14
The improvement follows one of the heaviest stretches of the season. On October 14, UnoTV reported a new landing on Tulum's beaches, with several points along the coast under red and orange on the sargassum warning system because of excessive and abundant arrivals.
The statewide count puts that in proportion. The Secretaría de Marina has collected 123,000 tons of sargassum in Quintana Roo so far in 2026, according to the same report, against 92,000 tons removed in all of 2025.
David Ortiz Mena, president of the Asociación de Hoteles de Tulum, acknowledged at the time that the destination was heavily affected and said the response was being handled regionally. Authorities have divided the cleanup into five priority zones, with crews working daily, and use a daily forecast to locate the heaviest concentrations and deploy boats and barriers where needed.
Responsibility for the sand is split among several hands. Hotels clear their own frontage, the navy runs brigades along the coast, and Conanp handles the stretch inside Tulum National Park, as The Tulum Times reported in August, when municipal Zofemat crews alone had hauled 4,880 tons off Tulum's beaches.
Restaurants working at 10 to 20 percent
The beach is recovering faster than the business. García put current operations among establishments in the area at between 10 and 20 percent of capacity, a level he tied to the difficulty of drawing visitors to Tulum's beaches.
Activity on this part of the coast depends largely on how the beaches look, which is why the sargassum reports and the restaurant numbers tend to move together.
A price pitch aimed at residents too
García said businesses in the area are holding prices they consider accessible to residents and visitors alike, a response to the perception that Tulum is an expensive destination. The aim, he said, is to offer fair-price options that encourage spending and bring people back to the beaches of Tulum National Park.
November at half capacity, the holidays at full
The sector's expectations are specific. Businesses are counting on November to lift operations to as much as 50 percent, García said, and on the year-end holidays to bring them to full capacity as more tourists arrive.
The weather may do some of the work. Businesses in the area expect the cold fronts now approaching to shift sea conditions in their favor, further reducing macroalgae and bringing back the turquoise water the Tulum coast is known for.
There is a basis for that hope in the state's own explanation of the season. Óscar Rébora, head of the Quintana Roo environment secretariat, said in August that westerly winds push sargassum onto the beaches while northerly and easterly systems deflect it, and that a run of northerly wind had already produced a temporary break along the state's coast.
The first test is November. If the fronts thin the algae further and the beaches stay clear, García and the businesses around him will know within weeks whether clean water is enough to fill the tables.
Have you been back to the beaches inside Jaguar Park since the sargassum started thinning? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.
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