La Zebra will host country singer CJ Garton for a four-night, guest-only music weekend on its Tulum beach from August 20 to 24, 2026, the hotel announced.
For travelers weighing a late-summer trip to the Riviera Maya, the event is one more sign that Tulum's hotels are moving past the standard pool day and into ticketed, experience-led programming. La Zebra is selling the weekend as a package layered on top of a room booking, not a public show anyone can walk into.
What the CJ Garton Tulum weekend includes
The weekend is built around scheduled experiences from August 20 to 24, blending live music with food, beach time and the hotel's amenities. According to La Zebra, guests move between beachfront dinners, rooftop parties, line dancing under the stars and quieter moments with the artist himself.
Planned activities include a welcome beachfront barbecue, a taco fiesta lunch, a beach horseshoe tournament, daily breakfast and a dedicated beach bed for each guest, closing with a farewell dinner. Mezcal and cocktails run throughout.
Where it fits in Tulum's summer
Late August sits in Tulum's lower-season window, when hotels lean on programming to draw visitors outside the winter peak. Artist takeovers and music-driven weekends have become a familiar tool along this part of the coast, and a guest-only country event is a narrower bet than the electronic and wellness gatherings the destination is better known for.
Who is CJ Garton
Garton is a country and Red Dirt artist and songwriter known for Nashville-rooted storytelling, a commanding baritone voice and a direct connection with audiences. A sixth-generation rancher, military veteran and artist of Cherokee heritage, he traces his family's cattle farm back to the Oklahoma Land Run of the 1800s. He shares his music on Instagram at @cjgartonofficial.
That biography is central to how La Zebra is framing the weekend. The pitch leans on storytelling and authenticity, pairing Nashville-style songwriting with the slower rhythm of the Caribbean coast.
Pricing and what each package covers
Two packages are on offer, both priced per person and added on top of the cost of a room. The Weekend Experience Package runs $300 and covers access to the scheduled program from August 20 to 24.
Its inclusions, as listed by the hotel, are:
- A specialty welcome drink and meet-and-greet rooftop party
- Welcome to a beachfront barbecue dinner and daily breakfast
- A dedicated beach bed and daily beach activities
- Beach horseshoe tournament and taco fiesta lunch
- The CJ Garton concert and line dancing under the stars
- Access to La Zebra's amenities and a farewell dinner
A limited VIP Experience runs $500 per person, plus room. It adds a private mezcal tasting, a VIP sunset concert, a private Western Meets Mexico dinner, front-row concert seating, and 15 percent off spa services.
Why La Zebra built the weekend
"CJ Garton x La Zebra was created for travelers who want a true story-driven music weekend rather than a standard show," said Paul Cohen, CEO of Colibri Boutique Hotels, the parent company of La Zebra. He tied the concept to the warmth, food, sea, and culture he says define the property.
How to book
La Zebra is taking reservations directly through its website, at https://lazebratulum.com/cj-garton, where the packages are tied to room availability. The hotel points to a limited run, particularly for the VIP tier, though it has not published a guest cap. With the dates set for late August, the open questions are how fast the rooms tied to the packages fill and how the guest-only format holds once the music starts.
Would you book a room just to catch a beachfront concert in Tulum? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.