Tulum turns to AI-driven marketing to reshape its image
Tulum’s hotel leaders say the destination is entering a recovery phase, backed by a new international campaign and plans to strengthen infrastructure ahead of the 2026 World Cup.
Context-driven reporting and practical safety coverage for residents, travelers, transport, nightlife, and public alerts.
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Tulum’s hotel leaders say the destination is entering a recovery phase, backed by a new international campaign and plans to strengthen infrastructure ahead of the 2026 World Cup.
Governor Mara Lezama traveled to Mexico City to strengthen security and tourism promotion for Tulum, aligning Quintana Roo’s strategy with preparations for the 2026 World Cup.
Tulum will soon deploy its first Tourist Police, a bilingual force trained to strengthen safety and communication with visitors across Quintana Roo’s most iconic travel destination.
Tulum taxi drivers from the Tiburones del Caribe union are training to use AI-powered surveillance cameras connected to the C5, aiming to boost safety and transparency in public transport.
Tulum’s tourism dropped to 30% this summer as poor infrastructure, legal chaos, and unchecked growth exposed a hidden crisis. Developers warn the dream may be collapsing.
Tulum has launched a crackdown on dangerous utility poles and wiring, pressuring CFE and telecom companies to act as rapid urban growth raises new safety concerns across the Riviera Maya.
Parque Jaguar in Tulum, once a conservation symbol, now faces allegations of fraud, nepotism, and corruption, threatening its mission and public trust in Riviera Maya.
Tulum doesn’t need a rebrand, it needs to honor the promises that made it magical: public beaches, fair prices, transparent rules, and the trust that once made visitors feel at home.
Mexico advances a new law for free beach access in protected areas, driven by Tulum’s mayor and supported nationwide. This could reshape tourism and public rights along the coastline.
Tourists in Tulum allege police demanded a $1,100 bribe during a checkpoint stop. The case triggered backlash, an official investigation, and renewed scrutiny on local law enforcement.
Tulum approved a short-term loan request of 76 million pesos to address falling tourism revenue and rising service demands, raising questions about its financial future and development model.
Tulum saw a 1,200% increase in drug seizures and 55 arrests from July to September 2025, thanks to the Blindaje Tulum strategy aimed at improving safety in the Riviera Maya.
Police abuse in Tulum is alarming residents and tourists, with cases of extortion and arbitrary detentions threatening Quintana Roo’s tourism image and the trust that sustains its economy.
Tulum authorities are inspecting 25 public beach access points amid growing concerns about blocked paths and limited entry, aiming to ensure fair access for locals and tourists.
A Navy truck got stuck on a protected beach in Tulum’s Jaguar National Park during sea turtle nesting season, raising concern over environmental protection in Quintana Roo.
Tulum’s real estate stays resilient in 2025 thanks to tourism, infrastructure, and demand. But rising regulations and uneven occupancy require strategic investment and full legal compliance.
Tulum’s tourism future hinges on unity, warns hotel leader David Ortiz Mena, as the town faces sargassum challenges, safety concerns, and mounting pressure from residents.
Mexico, Guatemala, and Belize join forces to protect the Maya Forest, aiming to preserve biodiversity, culture, and livelihoods across 5.7 million hectares of the Mesoamerican jungle.
Tulum is Mexico’s top honeymoon destination, blending beaches, ruins, and romantic jungle stays in a boho-chic paradise made for couples.
Tulum lands $2B in foreign investment while locals win free access to Jaguar Park, raising new questions about prosperity, preservation, and who gets to belong in Quintana Roo.