A 100-Peso Wristband in Tulum Buys Concerts, Four Rides, and a Motorcycle Raffle

The Feria de Verano Tulum 2026 opened Saturday for a run through August 23, and its biggest bet lands Thursday, when Moto Fest Tulum 2026 is expected to fill Avenida 10 with bikers.

Organizers project between 5,000 and 7,000 visitors across the fair's 16 days and say 3,000 to 4,000 riders from other states have already shown interest in making the trip. The stated purpose is direct: more tourist and commercial movement in a stretch of the calendar when Tulum's hotels and restaurants typically see fewer visitors.

The opening weekend belonged to the fair's general program of music, entertainment, and family activities. Thursday, the gears shift.

Four rides out, four nights on Avenida 10

The core of Moto Fest runs from August 13 to 16, concentrated on Avenida 10, and alternates daytime rides with sports, recreation, and live shows once the bikes come back each evening.

The four routes read like a sampler of the region. One ride points to Akumal and its turtle beaches, another inland to the ruins of Cobá, a third south to Muyil at the edge of Sian Ka'an, and the last to the marina town of Puerto Aventuras.

The Quintana Roo tourism ministry's official calendar lists the same August 13 to 16 window with activities from 2 p.m. to 11 p.m. in Macario Gómez, the Tulum community on the road to Cobá. With the organizers' materials naming Avenida 10 and the state listing naming the community, attendees will want to confirm meeting points through the festival's channels.

A Bad Bunny impersonator opens, Grupo Mojado closes

Live music is the fair's hook for the general public as much as for the riders, with performances scheduled across almost the entire run. The dates announced so far:

• August 13, an international Bad Bunny impersonator
• August 14, Omar Corona y su Norteño
• August 15, Chico Che Chico
• August 16, the Carnival of Kiss stage show
• August 22, influencer and singer Yeri Mua
• August 23, Grupo Mojado, closing the fair

The last two names land after the motorcycles leave, which hands the closing weekend a draw of its own for visitors who never plan to touch a handlebar.

What the 100-peso wristband covers

Admission to the main activities costs 100 pesos through a wristband sold on site. The price folds in the concerts, all four rides, a spot in the raffle of three motorcycles at the close, and access to a camping area that organizers warn has limited capacity.

For riders coming in from other states, that single purchase is most of the festival. The road, the room, and the meals stay on their own tab.

Twenty hotels bet on Moto Fest Tulum 2026 spending

About 20 hotels have joined what organizers call the biker community, with promotions for attendees, while restaurants and other businesses line up to capture the extra traffic. Inside the fair, commercial stands and shared space where riders and the public mix round out the pitch.

The first measure of the bet comes Thursday, when Moto Fest opens, and the fair learns how many of those 4,000 interested riders actually ride in. The last one arrives August 23, when Grupo Mojado plays the fair out, and three wristbands turn into motorcycles.

Which of the four rides would you join first, and which night of the lineup are you planning around? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.