Mexico’s government plans new public beaches in Parque Jaguar Tulum and Cancún, aiming to restore access and improve the image of Quintana Roo’s top destinations before the winter tourism season.
The Mexican government has withdrawn the 972-million-peso Tulum Liberation Front project, ending plans for a bypass aimed at easing traffic through one of Quintana Roo’s busiest tourism hubs.
Mara Lezama and federal officials unveiled a New Sustainable Tourism Model for Tulum, seeking to preserve beaches, protect Jaguar Park, and ensure that growth benefits local communities.
Governor Mara Lezama traveled to Mexico City to strengthen security and tourism promotion for Tulum, aligning Quintana Roo’s strategy with preparations for the 2026 World Cup.
Tulum cancels its externally made Urban Development Program and begins a new, locally driven process to align growth, tourism, and sustainability under Mayor Diego Castañón and architect Guadalupe Portilla.
The Council for Tourism Promotion of Quintana Roo has launched a 62-million-peso campaign to rebuild Tulum’s image and restore traveler confidence after months of online criticism.
Governor Mara Lezama and Tourism Secretary Josefina Rodríguez Zamora lead talks on ensuring free access to Tulum’s beaches, linking public inclusion with the future of Quintana Roo’s tourism economy.
Tulum faces a tourism and urban crisis rooted in unchecked expansion. The government seeks to correct a development model that blurred the line between growth and sustainability.
Tulum’s mayor Diego Castañón announced progress in reopening Parque del Jaguar beaches, boosting tourism, and improving services as the city prepares for a strong 2025–2026 season.
Tulum faces a reckoning as overdevelopment and poor planning strain its growth model, forcing Mexico to rethink how tourism, territory, and community can coexist sustainably.
Tulum syndic Rifka Queruel criticizes Mayor Diego Castañón for excluding her from planning sessions, warning that poor governance and political division threaten the town’s tourism future.
Mexico’s Tourism Ministry has launched a coordinated plan to restore visitor flow and economic confidence in Tulum after months of decline, aiming for a sustainable recovery across the Riviera Maya.
Tulum has been declared a top tourism priority by Mexico’s federal government, with weekly visits and a new action plan announced by the Secretary of Tourism ahead of the high season.
Tulum advances a new tourism model as Governor Mara Lezama and Secretary Josefina Rodríguez promote sustainable growth, public beach access, and community involvement in Quintana Roo.
With over 1.2 million visitors in 2025, Tulum is rethinking its tourism model, focusing on public beach access, sustainable transport, and shared prosperity for its local community.
Lawmakers in Quintana Roo reignite the fight for public beach access in Tulum, challenging barriers and calling for federal coordination to protect Mexico’s coastal rights.
Tulum faces backlash over new beach access rules as President Sheinbaum denounces illegal restrictions. With tourism in decline, the crisis raises questions about fairness and the future of the Riviera Maya.
Tulum’s new beach access rules sparked national backlash. Now, Mexico’s tourism secretary is stepping in to clarify the law and restore public access to Riviera Maya’s iconic shores.
Tulum faces a sharp tourism decline amid rising prices, Airbnb saturation, and negative narratives. Locals and officials respond with recovery plans and winter promotions to revive the destination.
Tulum officials met with Mexico’s tourism secretary to plan a sustainable growth model, focusing on mobility, local inclusion, and free beach access through the Jaguar Park.