The esplanade in front of Tulum's Municipal Palace filled on Sunday, October 25, with families, athletes, and visitors who came to walk, jog, or run the Tulum Carrera Rosa, a race for breast cancer awareness.
Hundreds of people took part, according to the municipal account of the event published the same day. It thanked runners, volunteers, and spectators, and it closed on one message: catching the disease early saves lives.
That message carries weight in Quintana Roo. The state records 19.8 breast cancer deaths per 100,000 women ages 20 and older, above the national rate of 18.7, according to a federal Health Ministry figures. Breast cancer is the leading cause of cancer death among Mexican women, and in its early stages it often advances without obvious symptoms.
DIF Tulum spent the week building up to the Carrera Rosa
The race came six days after the International Day Against Breast Cancer. On October 19, DIF Tulum, the municipality's family welfare agency, hosted a Desayuno Rosa, or pink breakfast, for mothers whose children attend its Child Development Assistance Center, known by its Spanish initials as CADI. The breakfast covered both the morning and afternoon shifts.
Adriana Cazales Durán, the agency's director general, urged the women to practice regular self-examination and keep up with medical checkups so that any abnormality is found in time, according to statements carried by regional outlets. She described DIF, under the administration of Mayor Diego Castañón, as an ally of women's health. Then she asked the mothers to show up on Sunday.
The municipal account did not include a participant count, the route distance, or results. Those details had not been published by Sunday afternoon.

Quintana Roo has recorded fewer diagnoses than at this point in 2025
Federal epidemiological surveillance has counted 233 breast cancer cases in Quintana Roo so far in 2026, compared with 300 over the same period last year, according to a peninsula-wide breakdown published October 21. One of this year's cases in the state involves a man.
Recorded diagnoses depend on how many women get screened, so a lower count is hard to read on its own.
Nationally, breast cancer produces more than 31,000 new cases a year, according to Mexico's National Cancer Institute. The country recorded 8,451 deaths from the disease in 2025.

Specialized screening units operate in Cancún and Chetumal
Mexico's official health standard calls for a screening mammogram every two years for women ages 40 to 69. In Quintana Roo, the specialized public units for breast cancer detection and diagnosis, known as Uneme Dedicam, operate in Cancún and Chetumal.
Closer to Tulum, the Mexican Social Security Institute (IMSS) installed a digital mammography unit this year at its General Hospital of Zone No. 18 in Playa del Carmen, serving its affiliates. A mobile mammography unit that began touring the state in March set out to reach all 11 municipalities and perform 1,500 free exams for women between 40 and 69.
For women in that age range who turned out at the palace on Sunday and have gone more than two years without a mammogram, the federal standard points to one next step after the finish line: booking the exam.
Have you or someone close to you had a mammogram in the past two years, and how easy was it to get one near Tulum? Join the conversation and share your perspective with us on Instagram and Facebook at @thetulumtimes.
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