TULUM, Quintana Roo – In a move to support tourism service providers, Tulum’s municipal president, Diego Castañon Trejo, reaffirms his commitment by launching a new promotional campaign in partnership with Expedia, the world’s leading online travel agency. The campaign aims to position Tulum as a tourist destination that inspires well-being and natural connection among travelers from the United States and Mexico, running from July to December 2023.
The campaign not only seeks to promote Tulum but also aims to boost the hotel occupancy rates and attract greater economic benefits to the region. By strategically placing advertising banners, the visibility of Tulum will be enhanced, setting it apart from other competing destinations. The tourism promotion will be coupled with an attractive hotel infrastructure, supported by a range of reliable businesses offering complementary tourism experiences.
This ambitious initiative is made possible through the synergy between the Tulum Municipality and the local hotel sector. The collaboration will be further strengthened through the implementation of additional promotional activities at the local, national, and international levels.
The General Directorate of Tourism and Economy in Tulum is working diligently to forge alliances, design new marketing campaigns, and establish relations with specialized media outlets, airlines, travel agencies, and influencers. These efforts aim to broaden the reach of Tulum’s promotional message and attract a diverse range of travelers seeking unique experiences.
The partnership with Expedia marks a significant step forward in positioning Tulum as a premier destination for well-being and natural connection. Expedia’s global reach and influence will undoubtedly amplify Tulum’s exposure, enticing travelers to explore the wonders of this captivating location.
Tulum, known for its pristine beaches, ancient Mayan ruins, and lush natural landscapes, has long been a favorite among tourists seeking a harmonious blend of relaxation, adventure, and cultural exploration. This new campaign will elevate Tulum’s profile and present it as a must-visit destination for those in search of authentic experiences and rejuvenation.
As the campaign unfolds, Tulum anticipates a surge in bookings and increased visitor numbers. The municipal government and hoteliers are optimistic about the positive impact this collaboration will have on the local economy, providing opportunities for growth and development across various sectors.
