Tulum airport attracts German airlines' attention at ITB Berlin fair

July 12, 2024
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Tulum airport attracts German airlines' attention at ITB Berlin fair

Tulum airport attracts German airlines’ attention at ITB Berlin fair

Tulum airport attracts German airlines' attention at ITB Berlin fair

The Secretary of Tourism of the Mexican Government, Miguel Torruco Marqués, and the Mexican Ambassador to Germany, Francisco José Quiroga Fernández, lead the delegation participating in the ITB Berlin 2023 tourism fair, whose purpose is to promote the arrival of German tourists and several European countries to the country, and in which the new Tulum airport attracted the interest of German airlines.

Accompanied by the head of the Chancellery of the Mexican Embassy in Germany, Alejandro Rivera Becerra, secretaries of Tourism and Volker Adams, head of Government Affairs of the Federal Association of the German Travel Industry, as well as representatives of the business sector, the head of the Ministry of Tourism (SECTUR) participated in the cutting of the ribbon of the Mexican Pavilion at ITB Berlin 2023.

More than 80 representatives of the sector make up the Mexican delegation participating in this three-day fair, which will showcase the range of tourism destinations and products on offer to the most important players in the industry in Germany.

Tulum airport attracts German airlines' attention at ITB Berlin fair

Torruco Marqués stressed the importance of participating in ITB Berlin 2023, which resumes its in-person edition after the pandemic, as a great opportunity to strengthen the flow of tourists from this important European outbound market; he also reiterated that in this fair, the Mexican Caribbean will participate again integrated into the Mexican pavilion, as agreed with the governor of Quintana Roo, Mara Lezama Espinosa, and thus present all the great offer of Mexico, in unity.

He indicated that in 2022, 247,595 German tourists arrived in Mexico by air, which placed this country in 10th place in the ranking of those who visit Mexico the most. In addition, tourism spending by German citizens was 273 million 759 thousand dollars.

As part of his working tour of Berlin, Torruco Marqués held a working meeting with Jens Jokisch, head of the German Government’s Crisis Response Center, the agency in charge of issuing travel alerts, with whom he discussed security issues in Mexico and pointed out the importance of the alerts issued by the German government being properly focused, noting that the incidents that occur are far from the areas where tourism activity takes place.

Within the framework of ITB Berlin 2023, the Secretary of Tourism held working meetings with executives of the main German airlines that travel to Mexico and with whom he strengthened collaboration ties to strengthen air connectivity between both nations, as it is a cornerstone of tourism activity.

The head of Sectur also held a meeting with Oliver Feess, Air Route Planning Manager, and with Christian Worfl, Network Development Manager of the German airline Condor, with whom he agreed on actions to facilitate the promotion of new flights. The executives also showed interest in the new Tulum airport as an alternative to expand their route network.

Tulum airport attracts German airlines' attention at ITB Berlin fair

The Mexican delegation headed by Torruco Marqués participated in a working meeting with Stefan Tidow, State Secretary of the Federal Ministry of the Environment, Nature Conservation and Consumer Protection (BMUV), with whom he shared achievements and opportunities in the area of sustainable development, and strengthened cooperation ties in projects being undertaken in both countries.

He emphasized programs being carried out in Mexico such as Kuxatur, which is being implemented in Maya Ka’an, Quintana Roo; Sierra la Laguna, Baja California Sur; and Huatulco, Oaxaca, with a fund of more than US$7 million provided by the Global Environment Facility (GEF); He also presented the results of the Adaptur program that impacts six of the most important destinations in Mexico, making tourism a new way to focus on environmental care and in turn, to be an engine of economic development for the benefit of the communities.

During the working tour in Berlin, Germany, the Secretary of Tourism is accompanied by Humberto Hernández Haddad, Undersecretary of Tourism; Emmanuel Romain Ernest Rey, General Director of Promotion and International Affairs; Bernardo Cueto Riestra, Secretary of Tourism of Quintana Roo; Roberto Monroy García, Secretary of Tourism of Michoacán; Rodrigo Esponda Cascajares, Director of the Tourism Trust of Los Cabos; among others.

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