Tulum Takes Center Stage at Arabian Travel Market in Dubai
TULUM, México – From May 6 to 9, the 31st edition of the Arabian Travel Market (ATM) will take place at the Dubai Convention Centre, spotlighting Tulum as a premier destination at the Mexican Caribbean exhibition stand. The participation of Tulum’s municipal government in the world’s most significant travel fair in the Arab region underscores its strategic push to promote the ‘Visit Tulum’ brand through its online platform to attract tourists from the United Arab Emirates (UAE), including both Muslim and non-Muslim expatriates.
In preparation for ATM Dubai 2024, Tulum showcases its ongoing creation and renovation of tourist infrastructure, which includes a new international airport, a national park, and two train stations. All these developments are focused on preserving environmental and cultural heritage while providing world-class services and facilities.
Tulum’s strategic marketing efforts in Dubai aim to enhance its visibility as a top tourist destination and cement its reputation as a hub for sustainable tourism. Projects like the new international airport and train stations highlight Tulum’s commitment to sustainable growth and connectivity. The national park initiative further emphasizes the region’s dedication to conservation and eco-friendly tourism practices.
By participating in the ATM, Tulum is seeking to broaden its market share and deepen cultural ties and understanding between Tulum and the Arab world. This approach strategically reaches a wealthy demographic that values luxury and unique travel experiences grounded in respect for local cultures and environments.
Tulum’s representation at the ATM underlines the potential for increased tourism and economic growth, which could lead to enhanced local employment opportunities and a boost in the overall economy. Moreover, by highlighting its enriched and sustainable tourist infrastructure, Tulum sets a precedent for other regions aiming for similar growth without compromising their environmental or cultural integrity.
The new and upgraded facilities are expected to handle the anticipated increase in visitors from the UAE and other regions, promising a boost to the local economy through tourism revenue. The marketing strategies employed at the ATM ensure that Tulum remains at the forefront of tourists’ minds as a leading choice for their next vacation destination.
