Tulum Empowers Artisans and Entrepreneurs with ‘Hecho en Tulum’
TULUM, Quintana Roo – In a bid to foster growth and support the local economy, Tulum’s Mayor, Diego Castañón Trejo, has been tirelessly working to provide opportunities for entrepreneurs, artisans, and producers in the region. Through training, guidance, and assistance, the “Hecho en Tulum” program has enabled 20 participants to benefit from a course provided by the Mexican Institute of Industrial Property (IMPI). This certification has not only bestowed legal and juridical recognition upon these producers but has also allowed them to add value to their carefully crafted products, stemming from the heart of the Mayan Caribbean.
Within the first 100 days of Mayor Diego Castañón Trejo’s administration, Tulum has placed significant emphasis on supporting local producers, entrepreneurs, and business owners, with the ultimate goal of fostering the well-being of Tulum families. The “Hecho en Tulum” initiative stands as a testament to this commitment, highlighting the municipality’s dedication to empowering its residents.
By facilitating training sessions, Mayor Castañón Trejo has opened doors for aspiring entrepreneurs to enhance their skills and broaden their horizons. Through the partnership with IMPI, participants have gained invaluable knowledge on intellectual property rights, branding, and legal aspects of production. Such comprehensive training equips these individuals with the tools needed to navigate the competitive market, both locally and internationally.
This initiative holds particular significance for the talented Mayan artisans from Cobá, who have long been known for their exquisite craftsmanship. With the legal certification granted by “Hecho en Tulum,” these artisans can now confidently label their products, assuring customers of their authenticity and high quality. This recognition serves as a stepping stone for artisans to further showcase their unique cultural heritage, contributing to the preservation and promotion of Mayan traditions.
The impact of the “Hecho en Tulum” program extends beyond the artisans themselves. By prioritizing support for producers, entrepreneurs, and business owners, Tulum’s administration is actively stimulating economic growth and job creation in the region. The ripple effect is felt throughout the community, as the increased success of local businesses enhances the overall prosperity and well-being of Tulum’s families.
Mayor Diego Castañón Trejo’s commitment to nurturing local talent and fostering entrepreneurship sets a shining example for other municipalities to follow. By providing a platform for skill development, legal recognition, and support, Tulum continues to unlock the potential within its community, enabling residents to thrive in their chosen endeavors.
As Tulum’s economy continues to evolve, it is evident that the concerted efforts of Mayor Diego Castañón Trejo and his administration have paved the way for a brighter future, where local artisans and entrepreneurs are at the forefront of economic development. With the “Hecho en Tulum” program serving as a catalyst for growth, the region is poised to witness a renaissance of creativity and entrepreneurship, all while honoring its rich cultural heritage.
