TULUM, Mexico – In a bid to establish itself as a sustainable tourist and culinary destination, the Municipal Government led by Diego Castañón Trejo is actively engaged in promotional efforts. As part of these endeavors, the Directorate of Tourism and Economy will make its presence felt at the prestigious MexBest Quién 2023 awards gala, organized by Grupo Expansión. This event brings together the crème de la crème of hotels and restaurants from across Mexico.
This platform offers an ideal opportunity to unveil the revitalized brand identity of Tulum through an enticing promotional tourism video.
Scheduled from August 22nd to 24th, this year’s award ceremony and confluence of national tourism leaders will take place in the city of Puebla. Over the forthcoming months, Tulum’s digital promotion will persist in target markets of the central and northern regions of the country, facilitated by dedicated microsites for this event.
Attendees of the event will be encouraged to explore the diverse tourist zones within the Tulum municipality and to patronize the establishments that constitute the destination’s vibrant tourism offerings. This endeavor will be facilitated by the deployment of an innovative marketing tool: the official tourism website and web app for this municipal jurisdiction.
It’s noteworthy that this marks the inaugural involvement of the Tulum City Council in Grupo Expansión’s MexBest Quién. This engagement underscores the earnest collaboration between the municipal administration and the business sector, with a collective goal to elevate visitor perception and satisfaction. Ultimately, the aim is to position Tulum as the preferred choice for responsible travelers—both domestic and international—who are progressively gravitating toward Quintana Roo.
These endeavors align seamlessly with the imminent prospect of novel infrastructural and service developments in the travel domain, encompassing airport facilities, railways, and tourism. The impending additions, including the Tulum Airport, the transformative Tren Maya, and the captivating Jaguar Park, are poised to substantially enhance the travel experience for voyagers.