A New Shopping Era Begins in Tulum with Soriana
TULUM, Mexico—In a significant development for the coastal town of Tulum, Ricardo Martín Bringas, President of Grupo Soriana, has inaugurated the construction of a new Soriana Híper supermarket. With an investment of between 500 and 600 million pesos, this venture is set to generate approximately 600 jobs, marking a notable advancement in the local economy and community services.
The groundbreaking ceremony, held at kilometer 0.5 of the Tulum-Cobá highway, was attended by an assembly of local public officials, business leaders, professionals, and community members. Among them, Tulum’s Mayor Diego Castañón played a pivotal role, highlighting the project’s anticipated benefits for both residents and visitors of Tulum.
Martín Bringas emphasized that the new Soriana Híper is more than just a shopping experience; it represents a new commercial landmark for Tulum. This initiative is part of Grupo Soriana’s ambitious expansion plan, which includes a yearly investment exceeding eight billion pesos to open new stores and refurbish existing ones. Nationwide, 22 new sales points will be established, with three in Quintana Roo, further solidifying the group’s regional presence.
The construction phase is set to last eight months, and Soriana promises to create 560 jobs in addition to the 2,500 positions currently offered across its 23 supermarkets in the state. This effort underscores the company’s commitment to generating employment and fostering economic growth within Quintana Roo.
Martín Bringas articulated a vision for the Soriana Híper in Tulum that extends beyond the traditional supermarket concept. Envisioned as a comprehensive commercial project, it will feature a large shopping gallery and a covered parking facility, offering a diverse range of services and amenities designed to cater to the needs and preferences of Tulum’s community and visitors. This strategy aims to transform the supermarket into a destination where people can find everything from necessities to various leisure and entertainment options.
The introduction of Soriana Híper into Tulum’s landscape is expected to play a crucial role in the town’s economic and social fabric. By providing a multitude of employment opportunities, it contributes to the welfare of local families and supports the overall development of the area. Moreover, the project aligns with Tulum’s growth trajectory, attracting domestic and international tourists seeking a blend of natural beauty and modern conveniences.
Grupo Soriana’s investment in Tulum is a testament to the region’s potential and attractiveness for significant commercial projects. It also reflects the company’s confidence in Tulum’s economic environment and commitment to contributing positively to the community’s development. As the project progresses, it will undoubtedly become a key player in Tulum’s vibrant and dynamic market, enhancing the shopping experience for residents and tourists.
