TULUM, Mexico – In a significant development on the international stage, “Hecho en Tulum” has officially entered the American market. This announcement comes as part of Tulum’s participation in the International Magical Towns Fair of Mexico, currently being held at the Shrine Expo Hall in Los Angeles.
Tulum is proudly showcasing its diverse range of handcrafted products at the fair, all created by talented local artisans, predominantly of Mayan heritage, who are backed by the “Hecho en Tulum” brand. The Mayor of Tulum, Diego Castañón Trejo, is injecting fresh vigor into artisanal production, focusing on critical indicators such as quality, productivity, originality, profitability, and sustainability.
For American consumers, handmade products resonate because they embody the essence of the local artisans who craft them. This authenticity sets them apart from mass-produced goods, and as a result, consumers are often willing to pay a premium for these unique items.
Insights obtained from the Directorate of Tourism and Economics at the Tulum Municipality reveal that they closely monitor the needs and trends of the tourist markets, along with tourism consumption patterns. The United States, characterized by its dynamic nature, constantly drives changes in terms of textures, colors, and shapes.
In this thriving and ever-evolving context, the municipal government recognizes the importance of providing artisans with top-notch information, guidance, training, and support. At present, American tourists constitute the most robust market in terms of visits to Mexico, Quintana Roo, and Tulum. Thanks to the continuous collaboration between all levels of government, an exciting Artisanal Corridor has been established in the artisanal villages of Macario Gómez, Manuel Antonio Ay, and Francisco Uh within Tulum. Here, visitors can explore a wide array of crafts and products originating from the Maya Caribbean region. Artisans also have access to suitable spaces for promoting and selling their items, as well as opportunities for innovation and preserving the living legacy of Maya culture.
This remarkable venture not only benefits the local artisans and their rich cultural heritage but also serves as a bridge between two worlds, connecting the authenticity of Tulum with the discerning tastes of American consumers.