Tulum’s Airspace Beckons, but Brazil Faces Entry Barrier

November 17, 2023, 4:21 pm

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TULUM, Mexico – The allure of Tulum’s International Airport has not gone unnoticed by Brazilian airlines. Despite their interest, the formal proposition has hit a snag due to visa complications, causing a missed opportunity in the flourishing market towards the Mexican Caribbean.

Jesús Almaguer Salazar, President of the Association of Hotels in Cancun, Puerto Morelos, and Isla Mujeres, revealed that during their recent international fair participation, the Brazilian airlines expressed a desire to introduce two weekly flights to Tulum. Unfortunately, the cumbersome process of obtaining electronic visas has posed a significant hurdle.

“While there is potential for two flights to the new airport, securing the visa process for Brazilians is key. This market isn’t seeking free passes; it’s seeking favorable conditions,” emphasized Salazar.

He highlighted the ongoing decline in this market, despite the eagerness to explore Tulum. The destination is seemingly being relinquished to other tourist hotspots. Consequently, the private sector is raising its voice, urging the Ministry of Foreign Affairs (SRE) to expedite visa procedures, as the market has plummeted by approximately 70%.

Although the airport has already confirmed domestic and international flights, the establishment of routes is imperative. A dedicated marketing department specializing in commercial airlines is deemed crucial to ensuring success. While the addition of the airport is beneficial for the Mexican Caribbean, bringing the total to four, Salazar, the President of Hoteliers, stressed the need for careful consideration.

“It’s essential to remember that the primary travelers to the Riviera Maya are European tourists. Promotion in these markets is key,” added Salazar.

In the private sector, efforts persist to attract Brazilian tourists, who currently arrive in diminished numbers or via the United States. However, the focus remains on reclaiming direct flights to bolster tourism from this key market.