April 6, 2024
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Tulum Leads Quintana Roo’s Magical Journey

TULUM, Mexico – In a landmark announcement that further cement Quintana Roo’s position as a premier tourist destination, Cozumel has been officially designated a “Pueblo Mágico” (Magic Town), a title bestowed by Mara Lezama Espinosa, the Governor of Quintana Roo, alongside Miguel Torruco Marqués, the Federal Secretary of Tourism. This accolade not only highlights the unique charm and cultural significance of Cozumel but also marks a significant milestone in the region’s tourism industry.

The declaration was made during a ceremony that also saw the reevaluation of Tulum, Bacalar, and Isla Mujeres’ statuses, integrating them into this prestigious category. The event celebrated the establishment of four citizen committees dedicated to fostering, preserving, and supporting the sustainable economic development of these communities, heralding a new era for tourism in the area.

“Quintana Roo proudly homes four Pueblos Mágicos, each offering a tremendous opportunity for tourism that captures the essence of our communities,” Governor Lezama stated. She emphasized the vital role of tourism industry workers as exemplary hosts to visitors. She underscored the importance of collaboration across all government levels, business leaders, service providers, and investors to achieve tourism success.

Tulum Leads Quintana Roo's Magical Journey

Secretary Torruco Marqués highlighted the investments and collaborative efforts leading to these designations and mentioned significant enhancements made in each destination, such as the installation of a mural viewpoint in Bacalar. Reflecting on the performance of these Pueblos Mágicos, Governor Lezama shared impressive tourism figures: Bacalar welcomed 254,000 tourists, generating $95 million in revenue; Cozumel attracted over 1 million visitors, contributing $940 million; Isla Mujeres saw 281,000 tourists, with a revenue of $240 million; and Tulum, drawing 800,000 tourists, produced an impressive $2.2 billion in revenue.

These designations are not just titles but a testament to the rich cultural heritage, breathtaking natural landscapes, and the vibrant community spirit that defines these destinations. Cozumel’s new status as a Pueblo Mágico is expected to further boost tourism, drawing visitors to explore its renowned coral reefs, pristine beaches, and historical sites. Similarly, the reaffirmation of Tulum, Bacalar, and Isla Mujeres’ statuses underscores their ongoing appeal and the successful efforts to maintain their magic amidst growing tourism.

Tulum Leads Quintana Roo's Magical Journey

The collective efforts of local governments, businesses, and communities in achieving these accolades reflect a commitment to sustainable tourism that respects and preserves the natural beauty and cultural integrity of these areas. This strategic approach ensures that the enchantment of Quintana Roo’s Pueblos Mágicos continues to captivate and inspire visitors from around the globe.

As Quintana Roo’s tourism sector embarks on this promising new chapter, the emphasis on sustainability, cultural preservation, and community engagement sets a benchmark for destinations worldwide. The magic of Cozumel, Tulum, Bacalar, and Isla Mujeres, enriched by their official recognition, promises to enchant visitors with unforgettable experiences celebrating the essence of Mexico’s unparalleled heritage and natural beauty.

Tulum Leads Quintana Roo's Magical Journey

The residents and visitors of Tulum, along with those of the newly recognized Pueblos Mágicos, can look forward to enhanced tourism experiences that not only celebrate but also safeguard the unique characteristics that make these destinations truly magical.


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