TULUM, México —On a night filled with elegance and distinction, Conrad by Hilton Tulum hosted the prestigious MexBest 2024 awards gala. This event brought together 250 prominent hospitality industry professionals, influential business leaders, and renowned social media influencers across Mexico. Quién magazine organized this event to celebrate the best in Mexican gastronomy and hospitality and underscore Tulum’s pivotal role as a leader in the sustainable luxury segment.
The MexBest 2024 gala, held on August 21, highlighted the prosperous relationship between gastronomy and romance in Tulum, awarding two of its most coveted prizes to local establishments. Arca, a restaurant that has redefined the culinary experience in Tulum with its focus on local ingredients and innovative techniques, was recognized as the best restaurant in Tulum. This accolade honors Arca’s culinary excellence and reflects how Tulum has emerged as a gastronomic destination in Mexico, attracting travelers seeking unique and authentic experiences.
On the other hand, Casa Chablé, a boutique hotel that seamlessly blends luxury with sustainability in an intimate and natural setting, was named the best hotel for a romantic getaway in Mexico. This recognition reaffirms Tulum’s status as an idyllic destination for couples seeking a unique escape, where the connection with nature and luxury coexist perfectly.
Beyond the awards, the three-day celebration of this event in Tulum provided an unparalleled platform to showcase the natural and cultural attractions of the Mayan Caribbean region. Members of the jury, along with other event participants, had the opportunity to explore and enjoy the wonders that Tulum has to offer, from its pristine white-sand beaches to its cenotes and lush jungle, contributing significantly to a surge in the sustainable luxury segment.
However, this economic impact extends beyond immediate benefits. According to a press release by the Tulum City Council, this event is part of a broader institutional promotion strategy to position Tulum in national and international markets. “Thus, through the institutional promotion carried out by the Tulum City Council, the destination continues to be promoted in national and foreign markets, attracting customer profiles with greater loyalty,” the statement said.
With its combination of natural beauty, cultural richness, and commitment to sustainability, Tulum is establishing itself as a destination that not only attracts visitors from around the world but also fosters loyalty and repeat visits from clients seeking authentic, high-quality experiences. The celebration of the MexBest 2024 awards in Tulum is a clear testament to the evolution of this destination, which continues to surprise and delight those who visit.
The success of this event also highlights Tulum’s capacity to attract and host large-scale events that promote luxury tourism, a key segment for the region’s sustainable economic development. With initiatives like this, Tulum reaffirms its commitment to offering travel experiences that respect and celebrate the region’s unique natural and cultural environment.
