From April 14 to 16, 2025, the city of São Paulo will become the epicenter of the Latin American travel industry as it hosts WTM Latin America, one of the most prominent B2B events in global tourism. As part of the globally recognized World Travel Market series, this gathering provides a strategic platform for destinations, travel professionals, and service providers to forge high-value connections, secure commercial deals, and explore innovations shaping the future of tourism.
The event attracts over 29,000 industry participants and nearly 800 exhibitors from over 40 countries annually. It serves as a trade show and a vital networking space where emerging destinations can position themselves on the world stage. Against this backdrop, Tulum—led by municipal president Diego Castañón—is preparing to solidify its international standing.
Showcasing a Comprehensive Vision of Tulum
Representatives from Tulum will present a vibrant and strategic catalog of the region’s offerings at the Mexico Pavilion. This presentation will focus on Tulum’s strengths in ecotourism, wellness, gastronomy, and cultural heritage. The goal is clear: to captivate the interest of international markets seeking unique, high-quality travel experiences.
Central to this campaign is promoting Tulum’s expanding infrastructure, notably the Felipe Carrillo Puerto International Airport. This new gateway has dramatically enhanced the region’s air connectivity, making it more accessible to travelers from North America, Europe, and beyond. Its growing network of routes underpins Tulum’s aspirations to attract higher-value visitors and support sustainable tourism growth.
Strategic Alliances for Sustainable Development
Participation in WTM Latin America is more than a marketing opportunity—it is a diplomatic and economic move. Tulum’s delegation will engage in targeted business meetings to yield strategic alliances with international tour operators, wellness brands, and travel tech innovators.
A key focus will be on exploring emerging markets—places where interest in authentic, nature-based travel is rising steadily. By aligning its message with global trends and offering meaningful experiences rooted in heritage and sustainability, Tulum seeks to grow visitor numbers and enhance tourism’s quality and impact on the local economy.
A Visionary Approach to Tourism Under Castañón’s Leadership
Under Diego Castañón’s leadership, the local government has embraced a vision of tourism that prioritizes inclusivity, ecological balance, and cultural respect. The strategy being executed at WTM Latin America reflects a broader shift away from mass tourism toward curated, immersive travel that benefits both visitors and the host community.
This initiative is part of a more significant transformation in how Tulum positions itself globally—not only as a desirable destination but also as a leader in sustainable and intentional tourism. By engaging with international stakeholders in São Paulo, the town lays the groundwork for long-term growth anchored in shared values and forward-thinking collaboration.
How do you see Tulum evolving on the global tourism map? We invite you to share your perspectives on The Tulum Times’ social media platforms.
