Tulum Rides Towards Gender Equality with Third Orange Rally

TULUM, México – Amidst a backdrop of unwavering determination to foster gender equality and protect the rights of women and girls, the city of Tulum bore witness to a momentous occasion, marking the 21st anniversary of the relentless campaign against violence directed at its most vulnerable citizens. The Tulum community, spearheaded by Anahí Bates Dzib, the esteemed Director of Gender Equality, took a collective stride forward to commemorate the “Day Orange” campaign with zeal and passion that reverberated through the city’s heart.

In the limelight of this fervent celebration, Anahí Bates Dzib, a formidable force in advocating gender equality, graciously acknowledged and thanked all those who ardently participated in the “Day Orange” campaign. “Gratitude swells within our hearts as we gather to partake in the 21st edition of this commemorative event, united in our resolve to dismantle the chains of violence binding women and girls. Together, let us forge ahead with the ‘Day Orange’ campaign, an emblem of hope and change,” she proclaimed.

The central theme of the commemoration manifested in a vibrant and spirited event dubbed the “Third Orange Ride,” a rallying cry to empower citizens and ignite a spark of awareness about the pressing need to eradicate violence that haunts the lives of women and girls. As the sun painted the sky with its golden hues, the city was alive with fervor, with citizens from all walks of life coming together to make their voices heard against this scourge.

Regidor David Tah Balam, an ardent advocate for social change and a fervent supporter of Diego Castañón’s government, couldn’t help but extol the unwavering commitment of the city’s leadership in promoting activities geared towards prevention and enlightenment of its citizens. Speaking with passion and conviction, he emphasized, “Diego Castañón Trejo, our esteemed Mayor, bears an unshakeable conviction to champion these noble causes, especially on this momentous day of remembrance, the ‘Day Orange.’ Let us stand united in putting an end to the tyranny of violence that targets our beloved women and girls. It is imperative to perpetuate and propagate such transformative endeavors, not only today but for all the tomorrows that follow.”

The event witnessed a notable show of solidarity, with the participation of Councilwoman Eva Rocha Geded and Rifka Renee Queruel Nussbaum, both influential figures in the region, underscoring the significance of this occasion and reaffirming their commitment to the cause of gender equality.

Championed by the visionary leadership of Mayor Diego Castañón Trejo, the Tulum City Council orchestrated the third “Orange Ride,” an emblematic endeavor that sought to galvanize the community to “actívate, únete y di no a la violencia contra las mujeres y niñas” – to be proactive, united, and resolute in saying “no” to violence against women and girls. Rooted in a proactive program centered on prevention and guidance, this event aimed to inspire a profound transformation in the hearts of the people, fostering a society that cherishes and safeguards the dignity and rights of all its members.

As the cyclists painted the city streets in hues of orange, a color symbolizing hope and solidarity, they carved a new path forward – one that leads towards a brighter and more inclusive future for Tulum. The Mayan region, deeply enriched with its cultural heritage, was witnessing a transformation of values, steering away from the shadows of violence and towards the light of equality.