Tulum is gearing up to make an impact at the World Travel Market (WTM) in London, held from November 5-7. This prestigious event, which will focus on regenerative tourism, will bring together global leaders in the travel industry, offering Tulum a platform to solidify its position as a tourist destination committed to sustainability, environmental stewardship, and the preservation of local traditions.
Promoting Inclusive and Sustainable Development
Jorge Molina Pérez, Tulum’s Director of Promotion, emphasized that the city’s participation in the WTM is a key part of Mayor Diego Castañon Trejo’s tourism strategy. This strategy aims to integrate Tulum’s Maya communities and residents as central figures in the area’s development, creating a tourism model that is not only sustainable but also inclusive and respectful of the region’s cultural identity.
“We are committed to a form of tourism that respects the natural environment and values local communities,” said Molina Pérez. This approach is made possible thanks to the strong support of Tulum’s hotel sector, which is dedicated to sustainability and environmental preservation. Tulum’s presence at the WTM 2024 in London will be highlighted on November 6 at a summit on regenerative tourism at the ExCeL London convention center.
The Future of Travel Lies in Regenerative Tourism
Molina Pérez pointed out the importance of regenerative tourism for the future of the travel industry, allowing Tulum to showcase its natural and cultural wealth as a global reference point within Mexico and the Caribbean. This strategic approach aligns with the demands of a new generation of British tourists who seek authentic experiences, connections with local people, and a taste of regional cuisine.
This regenerative tourism model fosters sustainable development and encourages travelers to act as agents of change, helping to restore and enrich the destinations they visit. “Tulum is positioning itself as a destination that offers unique travel experiences, connecting visitors with the essence of the region and promoting a mindful and enriching journey,” added Molina Pérez. With initiatives like these, Tulum reaffirms its commitment to the well-being of its community and the conservation of its natural surroundings.
