April 6, 2024
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Hilton to grow luxury portfolio in 2023

Hilton’s luxury brands will have a year of growth across their global portfolios with 10 openings and a rollout of new signings slated across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts.

This follows a successful year of growth in 2022, which will see 12 openings by year’s end, including six Conrad properties, three of them being in the Americas—Tulum, Nashville and Los Angeles.

The Conrad brand’s growth in the Americas is the second largest regional brand category growth after the Asia-Pacific, which currently has 25 properties. Other new entry markets across the Hilton Luxury Brands portfolio this year included Shanghai; Sardinia; Washington, DC; Kuwait; and Cancun.

“Hilton’s luxury category continues to set the bar high, with impressive growth in the world’s most sought-out destinations,” said Matt Schuyler, chief brand officer, Hilton. “This momentum continues to demonstrate our commitment to our guests and development partners for the Waldorf Astoria, LXR and Conrad brands. We are excited to see what’s next as we expand our global footprint across some of the most desirable locations around the world, offering world-class experiences to our guests.”

Dino Michael, SVP/global category head, Hilton Luxury Brands, added, “Following a phenomenal year of growth in 2022, especially the expansion of Conrad Hotels & Resorts in the Americas, we are excited to continue the pace for 2023 with the first Waldorf Astoria opening in Cairo, our first LXR Hotels & Resorts property opening in Bali and a new Conrad hotel development in Orlando. These, coupled with new standout food and beverage experiences across the portfolio, a refreshed focus on spa and brand rituals and more, reflect our forward vision to bring only the best in class to each and every guest in the world’s most desired destinations.”

Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts continues to mark its presence in key international markets into 2023, adding to its current portfolio of 32 properties in 16 destinations with a pipeline of 26 properties set to open in the coming years. Travelers will soon be able to experience the brand’s offerings in new locations in North Africa and the Middle East, including these anticipated debuts:

Waldorf Astoria Cairo—Heliopolis, Egypt (spring 2023): Waldorf Astoria Cairo Heliopolis will mark the brand’s debut in Egypt. The hotel features 252 rooms and suites and is home to a variety of dining and entertainment outlets.

Additional Waldorf Astoria openings in 2024: From Africa to Asia to the Americas and Europe, openings will be found in several destinations, including Waldorf Astoria Seychelles Platte Island, Waldorf Astoria Tanger, Waldorf Astoria Jakarta, Waldorf Astoria Kuala Lumpur and Waldorf Astoria New York, Waldorf Astoria London Admiralty Arch (2025) and Waldorf Astoria Osaka (2025).

Conrad Hotels & Resorts
The largest of the Hilton Luxury Brand portfolio with 44 properties, Conrad Hotels & Resorts continues its expansion into new markets, including North Africa, the Americas and the Asia-Pacific region, opening four new hotels in 2023. Among the featured openings:

Conrad Rabat Arzana—Rabat, Morocco (this month): Featuring 120 luxury rooms and suites, Hilton’s first luxury hotel in Morocco will offer ocean views from its elevated waterfront location in the exclusive area of Harhoura.

Conrad Shenzhen—Shenzhen, China (spring 2023): Conrad Shenzhen will be designed by international firm Yabu Pushelberg. The design will center on the theme of “A Story of a Dreamer.” When it opens, it will feature 300 rooms and suites with garden city and bay views.

Conrad Orlando—Florida (fall 2023): Conrad Orlando will debut with 433 rooms, including 51 suites and 10 family suites offering oversized accommodations. Other features include 40,000 sq. ft. of indoor meeting space, a Conrad Spa, water garden and numerous dining options.

Conrad Singapore Orchard—Singapore (fall 2023): Conrad Singapore Orchard will feature 440 guestrooms.

Conrad Chongqing—Chongqing, China (fall 2023): Set on the upper floors of an 853-ft. skyscraper, Conrad Chongqing will offer guests river views of the hilly megacity, along with 240 guestrooms, three featured bar and restaurant concepts and more than 14,000 sq. ft. of meeting and event spaces.

Additional openings follow in 2024 with Conrad Residences Bahrain Financial Harbour, Conrad Athens The Ilisian, Conrad Kuala Lumpur and Conrad Costa Del Sol.

LXR Hotels & Resorts
Hilton’s newest luxury brand, which debuted in 2018, the LXR Hotels & Resorts collection, continues its growth. This follows with:

LXR Hotels & Resorts in Bali, Indonesia (summer 2023): Set to open as the first LXR-branded resort in Southeast Asia in 2023, the 72 all-villa resort will join as the 10th property in the collection.

Future openings: Several soon-to-be-announced signings and future openings include properties in Tel Aviv in 2024 and Abu Dhabi and Riyadh in 2025.

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