TULUM, Mexico—To establish Tulum as a prime destination for golf enthusiasts, the Jungle Airport has become the epicenter of an innovative media activation during National Golf Lovers’ Day. This event aims to attract avid golfers and families and offer a memorable vacation experience in this Caribbean paradise.
Jorge Molina, Director of Tourism Promotion for Tulum’s City Council, highlighted that, with the support of the Visit Tulum brand, the airport has been transformed into a hub of recreational activities designed to engage travelers of all ages. This initiative, which also involves the renowned team from Tulum Country Club, recognized as one of the top golf courses in Mexico by the World Travel Awards, seeks to surprise visitors and foster a new audience of golf lovers.
An emerging world-class golf destination
With the opening of the International Airport in Tulum, access to this destination has dramatically improved, attracting more international travelers. Molina explained that the airport, often called the Jungle Airport due to its integration with the natural surroundings, has increased Tulum’s appeal to golf tourists from the United States, Mexico, Latin America, and soon, Europe.
The presence of a world-class golf course, such as the PGA Riviera Maya Golf Club, plays a crucial role in promoting sports tourism. Located in the heart of the jungle, this course has been nominated as Mexico’s best. It offers a unique experience that blends the environment’s natural beauty with the sport’s excitement.
A family-friendly experience
In addition to the sporting offer, the media activation includes interactive dynamics that allow travelers, both adults and children, to immerse themselves in the world of golf. The Tulum Country Club has deployed a team of professionals to guide visitors through these activities, offering them the chance to practice the sport or learn more about it.
“We want both experts and beginners to enjoy this experience,” Molina stated. “These types of events not only strengthen our tourism offerings but also allow us to position Tulum as a leading destination in family golf.”
Tourism promotion beyond golf
Under the Visit Tulum brand, Tulum’s City Council has intensified efforts to position the destination on the radar of golf lovers. In addition to the airport activation, promotional campaigns are being carried out on digital platforms, alongside participation in international fairs specializing in sports tourism.
The growth of golf tourism in the region is part of a comprehensive strategy that seeks to diversify Tulum’s tourist offerings, adding attractions like sports, nature, and recreational activities for the whole family. “This jungle golf course offers a unique experience that perfectly complements our world-famous beaches,” Molina added.
With initiatives like this media activation, Tulum reaffirms its commitment to being one of the most comprehensive tourist destinations in the Mexican Caribbean, offering options beyond sun and sand. The integration of sports tourism, specifically golf, strengthens Tulum’s international projection, drawing travelers who seek experiences that combine sports, nature, and culture.
This strategy ensures the growth of tourism in the region and opens new opportunities for local economic development, positioning Tulum as a world-class destination for golf lovers.
