TULUM, México – This past weekend, the second annual Beer Festival in Tulum not only met but exceeded expectations, drawing hundreds of Mexican and international beer enthusiasts to the scenic town. This event, held on Saturday and Sunday at Hunab Square at the entrance of Aldea Zama on Cobá Avenue, offered a rich taste of artisanal brews, local cuisine, and the craftsmanship of Maya artisans and producers.
Following the success of its inaugural event in 2023, the festival returned with a promise of cultural immersion and local flavors. Fátima González, a member of the organizing committee, reported that nearly a thousand attendees, including residents and tourists, enjoyed the two-day festivity. The festival’s aim was precise: to showcase the richness of Tulum’s craft beer scene and the heritage of its Maya community.
This year’s event saw participation from ten local and artisanal breweries, with notable contributions from producers in the Maya community of Chanchen Primero. The festival has become a platform for these artisans to share their products and crafts with a broader audience, featuring live music, dances, and Maya rituals to enrich the experience.
The festival’s success has motivated organizers to continue hosting such events, highlighting Tulum’s family-friendly, peaceful, and cultural ambiance. Eduardo López, Motto By Hilton’s general manager and organizing committee member, noted that the event ran from 2 PM to 10 PM. The hotel offered special promotions for guests attending the festival, which helped increase occupancy and added to the overall festive spirit.
The Beer Festival in Tulum is more than just an event; it’s a celebration of community, culture, and the artisanal craftsmanship the region is known for. It reflects the town’s vibrant spirit and commitment to supporting local businesses and traditions, making it a must-visit event for anyone interested in exploring the rich tapestry of Tulum’s cultural heritage.
