TULUM, Mexico – The Tulum Tourism Promotion Council has solidified a partnership with the Valladolid business sector, paving the way for the creation of a fascinating circuit of Magical Towns. This strategic initiative aims to harness the potential of domestic tourism while leveraging media platforms for promotion.
Mario Cruz Rodríguez, President of the Tulum Tourism Promotion Council, recently convened with the Valladolid Hotel Association to establish a collaborative effort aimed at exchanging destination promotion strategies, ultimately bolstering the local economy.
The core concept is to provide tourists with a captivating opportunity to explore two distinct destinations, each brimming with culture and natural wonders. Furthermore, the integration of other Magical Towns, such as San Miguel de Allende and Cozumel, is in the works.
“We are enthusiastically advocating for collaboration with other destinations, particularly Pueblos Mágicos, such as Valladolid and San Miguel de Allende,” explained Rodríguez. “This strategic alliance will enable us to work collectively, share our tourism strategies, and, most importantly, raise profound awareness of the unique charm these designated Pueblos Mágicos possess.”
The ultimate objective is to foster synergy and capitalize on national tourism, which is of paramount importance for the nation’s economic well-being.
Notably, as the Tulum International Airport gears up for full operation, it will significantly reduce the distance between Tulum and Valladolid in comparison to the Merida and Cancun airport terminals. This impending development will also enhance connectivity in light of the Maya Train project, which seeks to broaden regional tourism. The initiative aims to extend the average length of stay for tourists in each destination by offering a well-rounded experience that complements the sun-and-beach attractions with a rich cultural immersion.
In the coming years, this collaborative effort is poised to shape a new narrative for tourism in Tulum, Valladolid, and neighboring Magical Towns. It’s a promising venture that not only aligns with the country’s tourism objectives but also promises to offer tourists an unforgettable, multifaceted experience that blends culture, nature, and the rich heritage of Mexico.