TULUM, Mexico – The Mexican Caribbean is indisputably basking in a tourism renaissance, poised to surpass the remarkable milestone of hosting over 1.8 million travelers by the close of 2023. This picturesque haven of leisure beckons with an irresistible array of offerings for the ultimate vacation experience: pristine beaches, archaeological treasures, a tantalizing culinary scene, crystalline waters, and awe-inspiring sunsets.
While Cancun continues to reign supreme as the favored destination, particularly for visitors from the United States, Tulum is primed for a meteoric rise in prominence, thanks to the imminent inauguration of its new airport this December. This development positions Tulum as a formidable contender for the coveted title of the most sought-after vacation locale.
In response to these auspicious projections, the renowned luxury hotel chain, Hyatt, is poised to unveil a brand-new all-inclusive resort next month, eager to solidify its burgeoning reputation within Tulum’s trendy and bohemian landscape. On October 12, 2023, the Secrets Tulum Resort & Beach Club will open its doors to a world of travelers, aligning perfectly with the onset of the winter high season in the Mexican Caribbean, a period renowned for its lucrative tourism prospects.
All-inclusive hotels have rapidly emerged as the preferred choice for tourists, particularly from the U.S., owing to their convenience, safety, and the inclusive amenities offered within their reservations. Both Hyatt and Hilton, two prominent hotel brands, have diligently responded to this surge in popularity, striving to innovate and curate unique experiences for their guests. The Secrets Tulum Resort and Beach Club is no exception, as described on its website, boasting a “boho elegant” design with earthy decor, extravagant cenote-inspired architecture, dedicated meditation spaces, and secluded pools enveloped by lush foliage.
Situated amidst the verdant mangroves of Tulum, with the backdrop of the iconic Mexican Caribbean coastline, the resort offers 300 suites and one opulent villa, creating an idyllic postcard-worthy setting. If the allure of culinary indulgence close at hand piques your interest, Secrets Tulum Resort & Beach Club ensures an abundance of options, with a remarkable selection of 15 diverse dining experiences.
From beachside bars to cozy cafes, an exquisite Asian and Peruvian fusion restaurant, a sizzling steak and seafood grill, a Mediterranean gastronomic haven, an international buffet eatery, and even a luxurious rooftop bar, Hyatt has spared no effort in crafting an unparalleled gastronomic adventure. Moreover, the hotel houses a signature Secrets Spa by Pevonia, promising a tranquil and serene atmosphere that discerning tourists crave during their getaways. The spa offers hydrotherapy, rejuvenating massages, pampering salons, and treatments inspired by the local culture.
For those seeking an elevated level of opulence, the Preferred Club option includes access to a private club lounge and bar, daily breakfast service, and personalized touches to elevate your stay to an extraordinary level. Hyatt also confirms that the resort will be affiliated with the World of Hyatt loyalty program, an enticing perk for its discerning guests.
Earlier this year, Tulum faced a surge in crime rates, prompting local authorities to take swift action by bolstering security patrols and enhancing CCTV surveillance in busy tourist areas, effectively curbing the escalation. Despite a significant decline in reported incidents, all-inclusive hotels continue to enthrall visitors concerned by headlines. These luxury establishments typically boast round-the-clock security and surveillance, occupying prominent, high-visibility locations, and ensuring travelers enjoy peace of mind during their stay.
The plethora of offerings, such as the aforementioned 15 dining venues at the Secrets Tulum Resort and Beach Club, alongside private beach clubs and kids’ activities, render it unnecessary for guests to venture far from their accommodations. Regrettably, this trend has cast a shadow over smaller local businesses, including boutique hotels and restaurants, which are witnessing a decline in patronage as tourists remain ensconced within their resort premises.
With Tulum’s eagerly anticipated airport on the horizon, this conundrum may eventually find equilibrium, transforming Tulum into an all-encompassing haven catering to the diverse needs of every tourist. The Secrets Tulum Resort and Beach Club, the second major Hyatt opening in the Mexican Caribbean this year after the successful launch of the Impression Isla Mujeres by Secrets resort, appears poised to become another resounding triumph.