TULUM, Mexico – The rich tapestry of Tulum’s cultural heritage is taking center stage in the United States, as the “Hecho en Tulum” (Made in Tulum) initiative makes its mark at the International Magic Towns Fair (Tianguis Internacional de Pueblos Mágicos) in Los Angeles, California. From September 22nd to 24th, the Tulum booth at The Shrine Expo Hall proudly showcases an impressive array of handcrafted treasures, lovingly fashioned by the skilled hands of Maya artisans, both women and men, hailing from the heart of Tulum.
The participation of the Tulum Municipal Government in this prestigious event signifies the official introduction of the “Hecho en Tulum” brand to the American market. Under the visionary leadership of Mayor Diego Castañon Trejo, this initiative breathes new life into local artisanal production, propelling it forward with a renewed commitment to excellence. Key performance indicators such as quality, productivity, originality, profitability, and sustainability serve as guiding principles in this endeavor.
For American consumers, handmade products carry the essence of the local artisans who crafted them, setting them apart from mass-produced items churned out by machines. This intrinsic value prompts consumers to willingly invest more in these unique and authentic goods.
Within the General Directorate of Tourism and Economy at the Tulum Municipal Government, in-depth market research and analysis continuously monitor the evolving needs and trends within the tourism industry, especially regarding tourist spending habits. The United States stands out as a dynamic market, where demand constantly shifts in terms of textures, colors, and shapes. In this dynamic and prosperous context, artisans require top-notch information, guidance, training, and support.
As of today, American tourists constitute the strongest market for visits to Mexico, Quintana Roo, and Tulum. Thanks to the steadfast collaboration among all levels of government, the establishment of an enticing Artisanal Corridor in the Tulum artisan villages of Macario Gómez, Manuel Antonio Ay, and Francisco Uh has become a reality. Visitors can explore the diverse array of handicrafts and locally-made products from the Maya Caribbean region, while artisans enjoy dedicated spaces for promoting and selling their creations. Furthermore, they receive training aimed at innovation and the preservation of the living heritage of the Maya culture.