TULUM, México —Diego Castañón Trejo, the municipal president of Tulum, officially launched the Ruta Rosa and Caravana de Salud, an initiative aimed at raising awareness and promoting breast cancer prevention among women in the community. The event is part of a larger effort to encourage timely screenings and early detection, offering free mammograms to local women from October 14 to 18.
The Ruta Rosa and Caravana de Salud focus on providing vital services, such as free mammograms, to detect breast cancer early. This joint initiative, supported by the municipal government of Tulum and the state government of Quintana Roo, is a vital part of this year’s Octubre Rosa campaign, which advocates for breast cancer awareness and early diagnosis throughout October.
Diego Castañón, in his address during the launch, emphasized the importance of taking advantage of these free services. “This initiative can save lives. I encourage everyone to invite their neighbors and family members to come. It’s completely free,” he stated, underscoring the urgency of regular self-examinations and not being afraid to take preventive action.
A Life-Saving Campaign
The Caravana de Salud is equipped to provide free mammograms, aiming to reach as many women as possible. Castañón urged women to prioritize their health by making use of this opportunity, as early detection is critical in effectively treating breast cancer. “Prevention saves lives,” he noted. “In Tulum, we are here to support you.”
This event results from a collaborative effort, with the support of Quintana Roo Governor Mara Lezama and the state’s Health Department, critical partners in this comprehensive health initiative. Castañón expressed his gratitude for their contributions, as well as for the involvement of the local private sector. Red Ambiental, a waste management company, has joined the effort by promoting the campaign with visual messaging on its garbage trucks, spreading awareness throughout the municipality.
In recognition of this partnership, Red Ambiental presented Castañón with an award for his commitment to public health. The recognition highlights how public-private alliances can amplify health initiatives and encourage community involvement. “This effort is about everyone working together for the wellbeing of Tulum’s women,” Castañón said as he accepted the honor.
Community Leaders Join the Effort
Sonia Vargas Torres, the Director of Municipal Health, and Audomaro Solís, the head of Public Services, also attended the launch event and offered their full support to the breast cancer awareness campaign. Both officials reiterated the critical role of health education and preventive services in reducing breast cancer mortality.
Jorge Gutiérrez Contreras, the Undersecretary of State Health, further emphasized the impact of campaigns like Cáncer de Mama: Prevención, Diagnóstico y Tratamiento Oportuno Salvan Vidas, noting that early diagnosis can significantly improve survival rates. He praised Castañón’s dedication to public health and urged the women of Tulum to take full advantage of the free screenings provided by the Caravana de Salud.
“We are committed to reaching every woman in our community, making sure that no one is left behind when it comes to their health,” said Gutiérrez Contreras, reaffirming the state’s dedication to improving public health outcomes.
Tulum’s Fight Against Breast Cancer
The Octubre Rosa campaign in Tulum is a significant step toward reinforcing the region’s commitment to women’s health. With the help of the Ruta Rosa and the Caravana de Salud, Tulum is actively promoting health education and offering crucial resources that make a tangible difference in the fight against breast cancer.
Castañón highlighted that the battle against breast cancer requires unity and collective action. “We must face this fight together,” he said. By providing free, accessible health services, Tulum is ensuring that women have the tools they need to detect and address breast cancer early.
The municipality’s leadership and state health authorities have created a robust platform for action, offering medical services and community-wide awareness. This comprehensive strategy provides immediate health benefits and fosters a culture of prevention that will have long-term impacts on the health and well-being of Tulum’s women.
Tulum’s women are being called to take part in this life-saving initiative. With free mammograms available and the strong backing of local leadership, there has never been a better time to prioritize breast health. By encouraging women to undergo screenings and raise awareness within their communities, Tulum is leading the charge in breast cancer prevention in the region.
Are you ready to take action for your health or support a loved one? Join the movement and take advantage of the free mammograms from October 14 to 18. Please share your experiences with us on social media and help spread the message: Prevention saves lives!
