El triunfo histórico de Tulum en la Cumbre Mundial del Turismo
El triunfo histórico de Tulum en la Cumbre Mundial del Turismo

febrero 26, 2024
Today´s Paper

febrero 26, 2024

El triunfo histórico de Tulum en la Cumbre Mundial del Turismo

El triunfo histórico de Tulum en la Cumbre Mundial del Turismo

TULUM, Mexico – In a historic milestone, the Tulum City Council successfully participated in the Tourism Ministers Summit, organized by the World Travel Market (WTM), the United Nations World Tourism Organization (UNWTO), led by Executive Director Natalia Bayona, and the World Travel and Tourism Council (WTTC), presided over by Julia Simpson.

During the summit, Jorge Molina Pérez, the head of the General Directorate of Tourism and Economy, emphasized the pivotal role played by President Diego Castañón Trejo in driving the transformation of the sector while preserving the cultural identity of the Mayan heritage. This transformation aims to strengthen the tourism and economic activities of the municipality through both digital and traditional means and special high-impact projects for the benefit of residents and visitors.

“Furthermore, in 2023, high-ranking government officials and international organizations highlighted the importance of education and training in the tourism sector to preserve the local identity of destinations among children, youth, and adults,” he stated.

El triunfo histórico de Tulum en la Cumbre Mundial del Turismo

En este sentido, el gobierno municipal marca un estándar ejemplar en el uso de nuevas tecnologías en el sector turístico, así como en el impulso a la producción y comercialización de artesanías. Esto demuestra que donde hay transformación, hay futuro y que la justicia social es clave para garantizar el desarrollo sostenible.

The event expressed gratitude for the hospitality and collaborative synergy of the UK’s Minister of State for Media, Tourism, and Creative Industries, Sir John Whittingdale, who aims to attract a greater number of English travelers to Tulum and promote investments in the region.

Furthermore, there was an opportunity to establish collaboration with the government of Kenya, an ultra-luxury destination, through Peninah Malonza, Secretary of the Cabinet at the Ministry of Tourism, Wildlife, and Heritage. This collaboration seeks to complement the tourism product offered in the Mayan region of Tulum with sustainable best practices.

Tulum has succeeded in elevating the Mayan culture and positioning its identity as a “Pueblo Mágico” (Magical Town) at the World Travel Market in London, which began this Monday. The General Directorate of Tourism and Economy secured invitations from important agencies to explore the roots of Tulum, its history, culture, and natural beauty, aligning with the travel sector trends for the close of 2023 and the growth in 2024.

El triunfo histórico de Tulum en la Cumbre Mundial del Turismo

En esta reunión, se dio a conocer un nuevo mapa turístico oficial, destacando el estatus de Tulum como “Pueblo Mágico”. El diseño del mapa enfatiza el tamaño, la simbología, los colores y la identidad para atraer a un mayor número de turistas.

“El presidente municipal, Diego Castañón Trejo, ha instruido que a partir de la Feria de Turismo de Londres, este mapa se utilizará para promocionar los atractivos de Tulum en el resto de los eventos promocionales y ferias programadas, tanto en México como en el extranjero”, explicó Jorge Mario Molina Pérez. , el jefe de la Dirección.

El triunfo histórico de Tulum en la Cumbre Mundial del Turismo
Tulum's Historic Triumph at Global Tourism SummitES