TULUM, México – In the vibrant world of electronic music, few projects have captured the imagination and hearts of audiences as profoundly as Afterlife, a trailblazing art and music venture masterminded by DJ duo Carmine Conte and Matteo Milleri, known collectively as Tale Of Us. The project, synonymous with revolutionizing music events, festivals, and immersive experiences, has been a game-changer since its inception in 2016.
Afterlife made its debut in Barcelona, Spain, captivating the audience with a unique blend of music and exclusively designed visuals. The response was electric, signaling the duo that they were on to something monumental. This realization spurred them to take Afterlife on a global tour, gracing cities like Miami, Buenos Aires, Madrid, and Tulum, each event a testament to their innovative vision.
At the heart of Afterlife’s visual spectacle are Michael Titze, a visionary visual artist, and Roberto Rosolin, the creative director at Encode Talent. They collaborate closely with digital industrial artist Alessio De Vecchi, whose imaginative landscapes and characters not only enhance the concert experience but also find a second life as coveted NFT art pieces.
Electronic music events are known for their sensory overload – confetti cannons, cryogenic smoke jets, dazzling lights, lasers, and fireworks. Yet, in recent years, visual elements have become just as crucial, if not more. DJs like Deadmau5, Swedish House Mafia, Martin Garrix, Excision, Zedd, and notably, Eric Prydz with his HOLO show, have elevated their performances with intricate visual storytelling.
For Mrak and Anyma, Tale Of Us’s projects, visual storytelling is about transcending the norm. They envision a utopian world where technology, humanity, and nature coexist in harmony. This narrative isn’t just a backdrop; it’s an integral part of the musical journey, inviting the audience into a futuristic realm where balance reigns supreme.
Alessio De Vecchi, the mastermind behind these visuals, is a digital artist with an otherworldly imagination. His journey to Afterlife began through his art, which caught the attention of Anyma and Mrak. De Vecchi’s art, showcased during performances, is also sold as NFTs, offering a unique avenue for fans to own a piece of the experience.
Melodic techno, the primary genre at these events, serves as the perfect canvas for this artistic expression. It’s a sub-genre of techno, characterized by a trance-like rhythm but with a slower tempo, typically ranging from 120 to 125 BPM.
One of De Vecchi’s most iconic creations is Eva Zero, a cyborg character that comes to life on massive screens at Afterlife events. His collaborative process with Tale Of Us is dynamic, with the visuals evolving in real-time with the music, creating a seamless fusion of sound and sight.
The narrative crafted by Tale Of Us and De Vecchi is a three-part saga. “Genesis” portrays the human connection with nature and technology. “The Pact Towards Transcendence” shows Eva’s transformation into a cyborg, symbolizing the fusion of technology and nature. Finally, “Symbiosis” depicts Eva as an immortal being, embodying the virtues of humanity.
In the early days of Afterlife, audiences were encouraged to disconnect from their phones to fully immerse themselves in the experience. However, the sheer awe of the performances made this an impossible feat, inadvertently contributing to the project’s widespread acclaim.
Who is Alessio De Vecchi?
A multifaceted NFT Artist and SuperRare Chief Curator, De Vecchi’s career spans various roles and cities. Beginning as an industrial designer in Milan, he moved to New York, working with brands like Adidas, HBO, LG, and H&M. His art has been featured in Vogue and ID Magazine. De Vecchi’s transition to 3D graphics in New York marked a significant turn in his career, leading to his current prominence in the NFT world. His ability to blend technological progress with unique artistry, coupled with his collaborative spirit, has made him a standout figure in the digital art landscape.
Afterlife, through its innovative blend of music, visuals, and storytelling, offers more than just an event; it’s a journey into a world where imagination, technology, and human emotion intertwine. It’s a testament to the power of collaboration, creativity, and the endless possibilities within the realm of electronic music and digital art.