El patrimonio artístico de Tulum llega a las costas estadounidenses
El patrimonio artístico de Tulum llega a las costas estadounidenses

febrero 26, 2024
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febrero 26, 2024

El patrimonio artístico de Tulum llega a las costas estadounidenses

El patrimonio artístico de Tulum llega a las costas estadounidenses

TULUM, Mexico – In a significant development on the international stage, “Hecho en Tulum” has officially entered the American market. This announcement comes as part of Tulum’s participation in the International Magical Towns Fair of Mexico, currently being held at the Shrine Expo Hall in Los Angeles.

Tulum is proudly showcasing its diverse range of handcrafted products at the fair, all created by talented local artisans, predominantly of Mayan heritage, who are backed by the “Hecho en Tulum” brand. The Mayor of Tulum, Diego Castañón Trejo, is injecting fresh vigor into artisanal production, focusing on critical indicators such as quality, productivity, originality, profitability, and sustainability.

El patrimonio artístico de Tulum llega a las costas estadounidenses

Para los consumidores estadounidenses, los productos hechos a mano resuenan porque encarnan la esencia de los artesanos locales que los elaboran. Esta autenticidad los diferencia de los productos producidos en masa y, como resultado, los consumidores suelen estar dispuestos a pagar más por estos artículos únicos.

Insights obtained from the Directorate of Tourism and Economics at the Tulum Municipality reveal that they closely monitor the needs and trends of the tourist markets, along with tourism consumption patterns. The United States, characterized by its dynamic nature, constantly drives changes in terms of textures, colors, and shapes.

El patrimonio artístico de Tulum llega a las costas estadounidenses

In this thriving and ever-evolving context, the municipal government recognizes the importance of providing artisans with top-notch information, guidance, training, and support. At present, American tourists constitute the most robust market in terms of visits to Mexico, Quintana Roo, and Tulum. Thanks to the continuous collaboration between all levels of government, an exciting Artisanal Corridor has been established in the artisanal villages of Macario Gómez, Manuel Antonio Ay, and Francisco Uh within Tulum. Here, visitors can explore a wide array of crafts and products originating from the Maya Caribbean region. Artisans also have access to suitable spaces for promoting and selling their items, as well as opportunities for innovation and preserving the living legacy of Maya culture.

Esta extraordinaria iniciativa no sólo beneficia a los artesanos locales y su rico patrimonio cultural, sino que también sirve como puente entre dos mundos, conectando la autenticidad de Tulum con los gustos más exigentes de los consumidores estadounidenses.

El patrimonio artístico de Tulum llega a las costas estadounidenses
Tulum's Artistic Heritage Finds Its Way to American ShoresES