TULUM, Mexico – At the Arabian Travel Market 2024, which concluded on May 9th in Dubai, the Tulum Tourism and Economy Directorate took significant strides towards enhancing its global connectivity. In a bid to introduce new flight routes at Tulum International Airport, officials engaged in strategic dialogues with several Middle Eastern airlines, highlighting Tulum’s ambition to expand its reach into affluent markets that favor the allure of the Mexican Caribbean.
This year’s edition of the Arabian Travel Market focused on transforming travel through entrepreneurship, presenting a crucial platform for Quintana Roo. The event attracted industry leaders, including directors of international airlines and aircraft manufacturers, who delved into cutting-edge travel industry innovations.
Jorge Molina, the director of Tulum’s Tourism and Economy Directorate, pointed out that this was the municipality’s second participation in the prestigious event. One key municipal objective was to initiate conversations with entrepreneurs to foster new aerial connections at Tulum International Airport, thereby boosting its appeal to new, wealthier market segments looking for exclusive destinations in the Mexican Caribbean.
While initial agreements on new routes were not finalized, Molina reported substantial discussions with top commercial and private airlines from the Middle East. He noted a growing interest among travelers in establishing direct links between Tulum and cities in the Middle East.
“The next step involves progressing with commercial ratification, which will require follow-up by the authorities of the Olmeca, Maya, Mexica Airport, Railway, Auxiliary, and Related Services Group (GAFSACOMM),” Molina said.
During the fair, the Tulum municipal government met with major airlines such as Saudia Airlines, Qatar Airways, Emirates Airlines, Etihad Airways, Mayfair Jets, and Oman Airports. Discussions extended to prominent hotel chains, including The First Group, Taiba Investments, and The Leading Hotels Of The World.
These dialogues are part of Tulum’s broader strategy to become a pivotal destination in the Mexican Caribbean, known for its pristine beaches, cultural heritage, and strategic geographical connectivity. The ongoing negotiations aim to establish Tulum as a significant hub catering to a diverse and upscale international clientele.
By potentially opening new routes, Tulum aims to enhance its accessibility, likely boosting local tourism and economy. Middle Eastern airlines also underscore the increasing globalization of travel and Tulum’s place within it.
The Arabian Travel Market 2024 gave Tulum a valuable venue to showcase its offerings and plans to essential global travel and hospitality stakeholders. The discussions and connections made during the event are expected to bear fruit in the coming years, further establishing Tulum as a premier destination in the global travel circuit.
