British Tourists’ Love Affair with Tulum

TULUM, Mexico – With less than 15 days remaining until the commencement of the World Travel Market in London, set to take place from November 6th to 8th, the focus is shifting towards Quintana Roo’s destinations, notably Tulum. This event aims to promote these destinations while altering the global perspective of Tulum from being merely a party spot to prioritizing nature and culture.

Jorge Mario Molina Pérez, the Director General of Tourism and Economy at Tulum’s City Council, revealed that Tulum will be featured in the Mexican Pavilion in collaboration with the Tulum Hotel Association and the Quintana Roo Tourism Board.

The attraction of British tourists is of paramount importance to the region, as it ranks fourth in terms of visitors to tourist hotspots like Tulum.

Notably, the construction of the Tulum International Airport, named “Felipe Carrillo Puerto,” is underway in the municipality. According to the Mexican government, the project is slated for completion in December 2023. So far, Delta Airlines is the first international carrier scheduled to operate from this airport.

Molina Pérez explained that while promoting Quintana Roo, the emphasis for Tulum will be on its nine distinct tourist zones, including Akumal, Cobá, beachfront destinations, and archaeological sites.

The strategy is to transform how tourists perceive Tulum, moving away from its reputation as a party and music festival hub and positioning it as a destination that showcases the richness of nature and the local culture. This approach is designed to attract families, adult couples, and young travelers, thereby extending their stays and increasing overall spending.

British tourists in Mexico typically stay an average of 13 nights and have an average expenditure of $2,000 per person, covering transportation costs. These travelers often originate from major cities like London, Birmingham, and Glasgow, as highlighted by Molina Pérez.

The upcoming World Travel Market event in London presents a golden opportunity for Tulum to reshape its image and further its commitment to highlighting the natural beauty and cultural heritage of this extraordinary destination. As Tulum readies itself to take its place on the global stage, it’s evident that the focus has shifted towards sustainable tourism and the preservation of its unique charm. This transformation holds the promise of a more diversified and responsible approach to tourism, ultimately benefiting both visitors and the local community. Tulum’s journey to rediscover its identity is set to captivate a broader, more discerning audience, inviting them to experience the true essence of this remarkable Mexican gem.