TULUM, México – The vibrant town of Tulum, known for its rich cultural heritage and commitment to social transformation, has added a new jewel to its crown with the inauguration of the “Frida Kahlo by Woman Experiences” museum. This cutting-edge, immersive space is more than just a tribute to the iconic Mexican artist; it is a powerful platform for promoting gender equality and empowering women—a cause that has never been more urgent or necessary.
The museum, which officially opened its doors under the auspices of Quintana Roo Governor Mara Lezama Espinosa, is designed as a sensory journey through the life and art of Frida Kahlo. Using state-of-the-art technology, visitors are invited into a theatrical environment to connect emotionally and intellectually with Kahlo’s work and legacy. The experience is not merely visual; it is deeply immersive, engaging multiple senses to create a profound connection with the themes that defined Kahlo’s life—pain, resilience, identity, and the struggle for equity.
In her inauguration speech, Governor Mara Lezama emphasized the critical role of art and culture in driving global social change, particularly in the fight for gender equality. She highlighted the museum’s alignment with the broader goals of the New Agreement for the Well-being and Development of Quintana Roo, a comprehensive plan aimed at eradicating gender-based violence and fostering societal transformation. Lezama’s commitment to these causes is unwavering, and she expressed her dedication to forging alliances that support these objectives.
“We believe in resilience, empathy, compassion, and humanism. This is a different, transformative government, and our commitment to working hand-in-hand to spread the importance of eradicating gender violence and contributing to gender equity is absolute,” Lezama declared. Her words were echoed by Moni Pizani Orsini, the representative of UN Women, who also spoke at the event. Pizani underscored the alarming levels of violence against women and femicide in the region, which the COVID-19 pandemic has exacerbated. Therefore, The museum’s mission is cultural and profoundly social, offering a space where these issues can be addressed and challenged.
One of the most significant aspects of the “Frida Kahlo by Woman Experiences” museum is its direct involvement with UN Women’s Action Coalitions. This connection enhances the museum’s role as a global advocate for gender equality, positioning it as a crucial player in the international movement to uplift and empower women. The museum stands as a testament to the enduring relevance of Kahlo’s legacy in the fight for a more just and equitable world.
Alfonso Durán, president of the DMG Foundation and CEO of IAP Group Ltd. Florida, who was instrumental in bringing this project to fruition, emphasized the broader social impact of the museum. He announced that part of the museum’s proceeds would be allocated to local organizations in Quintana Roo that support gender equality initiatives, aid single mothers, and assist survivors of domestic violence. “We can say that art and culture can also generate resources by building and creating social bridges in the communities of the world,” Durán remarked. His words reflect the museum’s dual mission of celebrating artistic achievement while contributing to social justice.
The museum, representing a $1.5 million private investment, is expected to draw significant numbers of visitors. Its capacity to accommodate up to 800 guests per day and an anticipated annual attendance of 200,000 will enhance the town’s cultural offerings and align perfectly with the destination’s ethos, attracting travelers seeking to connect with nature, culture, and shared goals of social transformation.
The opening event was attended by several prominent figures, including Verónica Lezama Espinosa, Honorary President of the Quintana Roo DIF System; Diego Castañón Trejo, Mayor of Tulum; Javier Diego Campillo, Administrator of Felipe Carrillo Puerto International Airport; Fortino Aquino Torres, Administrator of the Jaguar Park; businessman Darío Flota Ocampo; David Ortiz Mena, President of the Tulum Hotel Association; and Mary Hadad, Director of the Quintana Roo Institute for Women. Their presence underscored the broad support for the museum and its mission.
As the museum opens its doors to the world, it stands not just as a tribute to one of Mexico’s most beloved artists but as a beacon of hope and empowerment. In a world where the struggle for gender equality continues, the “Frida Kahlo by Woman Experiences” museum offers a space where art, culture, and social justice intersect, inviting visitors to engage with these critical issues on a deeply personal level.
